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Back-room deals for coverage and favors don’t happen in an enlightened media environment, right? Okay, maybe there are some questionable dealings between the press and the people it covers, but only at backwoods newspapers that… Continued

Operating under the assumption that it’s easiest to hit what you can see, Media Metrix and McKinsey have broken down Internet users into six categories: simplifiers (people who use the Net to make their lives… Continued

Online business matchmaker bSource.com has hooked up with the Wall Street Journal to offer its service to a broader array of entrepreneurs and small business owners. The two-way matching algorithm, which helps small and medium-sized… Continued

A satellite media tour and b-roll package orchestrated by D S Simon Productions announces to the world that pineapple is, indeed, the most coveted Lifesaver flavor…Slack Barshinger & Partners handle branding efforts for Oilspot.com, an… Continued

Eighty-five percent of companies, the highest percentage ever, created a new name for a product, service, company or division during the past two years, according to a survey of marketing and communications executives. With everyone… Continued

Here’s a little boost for employee morale. Nearly three-quarters of major U.S. firms record and review employee communications and activities on the job, including phone calls, emails, Internet connections and computer files, according to a… Continued

Is your corporation exemplary in the area of cause-related communications? If so, here’s a chance to win more than the hearts and pocketbooks of admiring customers . The Foundation of Women Executives in PR has… Continued

If baby boomers had their way, they’d treat themselves rather than consult a physician. PR practitioners need to keep this fierce independence in mind , says Diana F. Bartlett, president of Sorelli B, a market… Continued

This month we tackle two crises that rocked modern consciousness, made us question our belief systems and rethink our definitions of brand equity. In essence, two crises that changed our worlds…and they couldn’t possibly be… Continued

Corporate Moves Playboy Enterprises hires Noelle O’Connor as PR manager for its product marketing group. She was previously with Lantis Eyewear Corp. Steven Maiman leaves Warner Bros. Television and joins Healthcare.com as manager, corporate communications.… Continued