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May 16 HPRMS Dinner: Branding and Healthcare Organizations. New York. 212/523-7153. June 4-7 American Association of Health Plans’ Managed Care Institute and Display Forum. Orlando. 877/291-2247, http://www.aahp.org. June 11-13 The Alliance for Healthcare Strategy and… Continued

For small to mid-size companies, keeping a tight reign on the ever-evolving online media industry can seem almost impossible with hundreds of news sites surfacing online. An Internet startup, founded by a team of marketing,… Continued

Many Asian and Pacific Islander women believe they are not at risk for breast cancer. They couldn’t be more wrong. This month, an advertising campaign launched by the Los Angeles County Breast Cancer Early Detection… Continued

Internet market research studies often characterize physicians as resistant to online opportunities for communicating with patients and consumers. But this attitude is changing. Increasingly physicians are launching Web sites to promote their practices and looking… Continued

As physicians seek strength in numbers to place them in better bargaining positions for managed care contracting, they are increasingly looking to PR to promote their individual strengths and to carve out a competitive reputation.… Continued

o promote cervical cancer prevention, a print campaign that urged low-income, middle-age women in Maryland to get annual pap tests found that using a few compelling words and extensive white space delivered the most dramatic… Continued

In today’s consumer-empowered, Internet-driven marketplace, the product brand and the corporate brand – the “brand behind the brands” – are inexorably linked, and strategic, multifaceted PR programs are essential to their development and protection. This… Continued

Chances are you’ve witnessed the mistreatment of a child by an adult who’s out of control and felt completely powerless as to what to do. A Connecticut child abuse prevention campaign responded to this sense… Continued

With asthma rates escalating among children under the age of five, and nearly 13 million pre-schoolers in some type of day care setting, the Asthma and Allergy Foundation of America (AAFA) is targeting daycare providers… Continued

Women are tired of being tired. This was the primary conclusion health leaders arrived at during a women’s energy crisis summit held in Olai, Calif., held earlier this year. Results of a national survey that… Continued