Subscription Content

Corporate Annual Reports: Now More Readable, Credible and Fashionable

May 1st, 2000 by

It’s annual report season, and the new spring collection is out. Your report may have all the right information, but does it have style? Once regarded as dull, stodgy and hard for the average shareholder… Continued

Media Moves

May 1st, 2000 by

Bloomberg News Editor Chris Pummer leaves to join CBS MarketWatch. Contact Patrick Chu, West Coast bureau chief with further inquiries, at 415/912-2980…Maria Shao, assistant business editor, leaves the Boston Globe and will join the San… Continued

Resources

May 1st, 2000 by

Luce Online has added 3,500 additional news Web sites to its online monitoring service, CyberClipping. The service now tracks nearly 1,000 daily and community papers and almost 3,000 print and electronic magazines. (http://www.luceonline.com)

Trend Watch

May 1st, 2000 by

Swedish Tech. Sweden has surpassed the U.S. as the world’s dominant information economy, with more than 40% of its residents online. This explains why Boston-based International Data Group (IDG) recently launched two new IT publications… Continued

Hotline

May 1st, 2000 by

Me 2.0 Red Herring will switch from monthly to biweekly in November to keep pace with the speed of business – and, we suspect, the speed of competition. Big fish counterpart Business 2.0 made the… Continued

This Just In…

May 1st, 2000 by

Ketchum partners with Roper Starch Worldwide to launch the Ketchum Reputation Laboratory, a center devoted to investigating correlations between corporate reputation and financial performance. Hoping to capitalize on the proliferation of small businesses and dotcom… Continued

You Could Be a Winner! Online Contests Require Small Budgets, Pay Big Rewards

May 1st, 2000 by

A million dollars probably won’t get you on the morning talk shows, but a Web-based entry form and a twisted sense of humor might. When slipcover manufacturer Sure Fit, Inc. took its sixth annual “Ugly… Continued

JobTracker

May 1st, 2000 by

New York-PR Leading global newswire has opening for PR Associate. Respons. incl. writing news releases, pitching the media, conducting media research, monitoring for pick-up & competitive information, writing bios & placing speakers. Must have 3-5… Continued

-30-

May 1st, 2000 by

Junior high is hell – and not just for prepubescent students. Case in point: an ill-conceived image makeover is backfiring for ZapMe! Corp., a digital curriculum and in-school marketing company. ZapMe! delivers educational content to… Continued

Want a Promotion? Be a Poster Child.

May 1st, 2000 by

Important news for brown-nosers everywhere: Newsweek reports that 37% of workers who tote a coffee mug bearing their company logo have been promoted within six months. Only 8% of employees who made more personal fashion… Continued