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In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.

With attention spans diminishing and the appeal of video and images rising, it seems like the present moment is perfectly suited to Instagram’s quick-hit, low-verbiage, less-is-more characteristics.

Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.

Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.

The Week in PR

There’s little doubt that successful communicators need to constantly adapt to myriad changes in content creation and distribution.

“The digital age has not made [being a communicator] simpler,” says Erin Streeter, SVP, communications, National Association of Manufacturers(NAM). “The talent and infrastructure needed to be successful is greater and more complex than ever,” she says. Her org chart illustrates this.

Brands and organizations from Lifetime Movie Network (LMN) to the member unions of the AFL-CIO last week hopped on one of the week’s trending hashtags #EqualPayDay, celebrating a holiday that brings attention to the disparity between the pay of men and women in some sectors.

In my experience, it’s often helpful to save writing the opening of the speech for later in the process, rather than trying to start with some engaging anecdote or shocking fact and then trying to build your speech around your opening.

The Week in PR

With April 18 looming, we certainly expected to be conversing about income tax this time of year. But who could have predicted the words “Panama Papers,” “Mossack Fonseca” and “tax inversions” would be rolling off our tongues during last weekend’s barbeque?