Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.
To continue reading this article, please log in or become a PR News subscriber.
PR News Exclusive Content Subscription Required
New Users: Subscribe
This content is accessible to PR News subscribers only. Not a PR News subscriber?
Become one today and get access to great content in every issue, plus archives and special reports.
Subscribe Now
To order by phone or email, please contact the Client Services department at 888-707-5814;
clientservices@accessintel.com.
Embed This Image On Your Site (copy code below):
