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The Case Last fall’s frantic online shopping season, coupled with the new-millennium hype around Y2K, offered timely opportunities for a home furnishing etailer to create a national buzz about its floor-to-ceiling product offerings. But to… Continued

Hey, at least we read all the press releases that come across our desks – unlike most journalists. But don’t expect us to zip our traps when there’s fun to be made. The winning (albeit… Continued

Bob Shenkein, APR President & CEO Shenkein Denver, Co. 303/292-6655 Bshenkein@shenkein.com History Graduated from University of Virginia in 1966 and worked for Litton Industries. Received master’s degree in mass communications from University of Denver in… Continued

Powerful Media 601 West 26th St. 13th Floor New York, NY 10001 212/937-0100 http://www.inside.com The much-ballyhooed media and entertainment Web site inside.com opened its digital doors early for a “sneak preview” last week for fear… Continued

Stewardship over corporate mission statements is rarely, if ever, included in job descriptions for PR officers. But the savvy PR counselor will see a tired mission statement as an opportunity to leverage his or her… Continued

Technology reporter Mylene Mangalindan leaves Bloomberg to join the San Francisco bureau of the Wall Street Journal. 415/912-2980…Dennis Kneale moves from executive editor to managing editor at Forbes. Contact the main offices at 62 Fifth… Continued

Pure as Print? E*Trade joins the conga line of dotcoms making forays into print in an effort to build brand loyalty offline among customers. E*Trade: The Magazine – a quarterly featuring practical advice on budgeting,… Continued

Reporter Beth Snyder Bulik leaves Advertising Age to join the New York bureau of Business 2.0, covering marketing. bsnyder@business2.com…Lisa Levenson, telecom reporter at Bloomberg News, adds CLECs and Internet phone companies to her beat. llevenson@bloomberg.net.… Continued

Talk about instilling investors and the media with confidence in a company’s attention to detail. PR NEWS’ sister publication Broadband Business Report got a release from The Financial Relations Board for Pac-West Telecomm announcing better-than-expected… Continued

Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20 seconds, but that’s another story.) Want to get your corporate message on… Continued