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Although Perton admits that ka-Ching usually finds its own guests to serve as experts, there’s nothing wrong with making a suggestion. ka-Ching uses commentators with “various levels of expertise,” Perton explains, “unique expertise.” ka-Ching.com is… Continued

Best Looking, Most Likely to Succeed…Tis the season for signing yearbooks, and the magazine industry has issued its picks for the most popular players in its ranks. Winners of the 2000 National Magazine Awards (sponsored… Continued

Executive Producer Mark Perton suggests all press releases and pitches be sent via email to feedback@ka-Ching.com. Simply send it along with the section you think your story belongs in and it will be routed to… Continued

Out with the Old…Out magazine is in the midst of an editorial redesign courtesy of its new owner, Liberation Publishing (publisher of the Advocate), which bought the title in April. Few editorial staff members have… Continued

Crises come in all shapes and sizes, but few are more devastating than airline crashes. Unfortunately, such events are often defining moments in the careers of PR practitioners. Pan Am never recovered from the 1988… Continued

Going global: Ketchum CEO David Drobis won’t be resting when he completes his term as chairman of the Council of PR Firms in October. He’s on deck to replace Jean- Leopold Schuybroek as president of… Continued

World’s Greatest Job Set your own hours High tea at 4, cocktails at 5 Unlimited vacations No billable requirements Set your own salary Free use of company jet Free annual car of choice (up to… Continued

Elian Gonzalez is finally drifting off the front pages, but apparently the profiting off Elian is just beginning – and we’re not referring to the repulsively opportunistic story on the cover of George magazine. An… Continued

Giving new meaning to the word “burnout,” The Blaze Co. earns points on the gimmick-o-meter from PR NEWS this week. The Venice, Calif.-based marcom and PR firm singes the bottom of its press releases (by… Continued

TUCSON, Ariz. – While some presentations focused on working together for the betterment of the industry at large, the main buzz at last week’s PRSA Counselor’s Academy was how to find and keep the best… Continued