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Bob Shenkein, APR President & CEO Shenkein Denver, Co. 303/292-6655 Bshenkein@shenkein.com History Graduated from University of Virginia in 1966 and worked for Litton Industries. Received master’s degree in mass communications from University of Denver in… Continued

Powerful Media 601 West 26th St. 13th Floor New York, NY 10001 212/937-0100 http://www.inside.com The much-ballyhooed media and entertainment Web site inside.com opened its digital doors early for a “sneak preview” last week for fear… Continued

Stewardship over corporate mission statements is rarely, if ever, included in job descriptions for PR officers. But the savvy PR counselor will see a tired mission statement as an opportunity to leverage his or her… Continued

Technology reporter Mylene Mangalindan leaves Bloomberg to join the San Francisco bureau of the Wall Street Journal. 415/912-2980…Dennis Kneale moves from executive editor to managing editor at Forbes. Contact the main offices at 62 Fifth… Continued

Pure as Print? E*Trade joins the conga line of dotcoms making forays into print in an effort to build brand loyalty offline among customers. E*Trade: The Magazine – a quarterly featuring practical advice on budgeting,… Continued

Straight From the Source’s Mouth. Looking to make a pitch reporters can’t resist? Give them direct access to your most loyal customers…or readers. Earlier this month, Seventeen magazine scored ink outside its own pages when… Continued

Will Lucky Charm Readers? Condé Nast is hoping to hit the jackpot with the launch of Lucky, a magazine that fuels the addictions of shopaholics by rose-coloring spending as a popular social activity and art… Continued

Another agency behemoth: BSMG Worldwide (part of True North) acquires GJW, a UK-based public affairs firm, creating Britain’s seventh largest PR firm. Tobacco takes a hit. A study conducted by the American Cancer Society, Campaign… Continued

So much for the separation of church and state – and by that, we mean the dividing lines that once distinguished advertising from PR. Branding in the Internet age is like fusion cooking. The more… Continued

World’s Greatest Job Set your own hours High tea at 4, cocktails at 5 Unlimited vacations No billable requirements Set your own salary Free use of company jet Free annual car of choice (up to… Continued