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Food for Thought. Food media outlets come in 101 flavors, and the editors who shape them have different tastes. Pitch a bland story and you’re likely to end up in the garbage with yesterday’s special.… Continued

May was National Pet Month. We hereby proclaim June “Be Kind to Journalists Month.” (Do we have to apply for some sort of permit?) Here’s our motive: we were shocked last week to find the… Continued

Brand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new title, a joint venture of Ideas Publishing Group and… Continued

Corporate reputation management has become a buzz phrase for the PR industry, spawning a whole new category of measurement. According to a Hill & Knowlton/Chief Executive Magazine survey, 96% of CEOs believe their company’s reputation… Continued

Physician, Purge Thyself. DrKoop.com has laid off roughly 35% of its staff since April 2000 in light of auditors’ warnings that the venture’s shrinking cash supply could be bad for its health. Specific editorial changes… Continued

Ketchum head David Drobis turns over CEO duties to the agency’s president, Raymond Kotcher, but will stay on as chairman. Kotcher’s focus will be strategy, while Drobis will maintain oversight of client relationships and acquisitions.… Continued

Are you measuring the effect your PR efforts are having on your corporation’s brand reputation? If so, there’s a way to take the process a step further and draw a correlation to stock performance. America’s… Continued

Eventually newspapers will learn that internal jokes don’t often stay internal. The Seattle Times apologized last week for running a “Deaths and Funerals” headline over an advertisement for Alaska Airlines, which has been in the… Continued

Retention nightmares may be keeping executives up at night, but “employee satisfaction” is no longer the metric used in gauging the effectiveness of internal communications. Today’s internal surveys are more often designed to gauge employees’… Continued

Haven’t reached seniority? You can buy it. Creative Ink introduces its Senior Media Directory 2000, featuring more than 1,200 newspapers, magazines, radio shows, Web sites and TV programs targeting over-50 consumers. (612/894-6720)