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Is there a place where journalists, analysts and PR types can live in harmony? Press Access is betting on cyberspace. Its new Web site (PressAccess.com) promises to titillate journos and analysts with survey research, event… Continued

Ernst & Young hires Hill & Knowlton International to provide corporate positioning and media relations counsel…Cerebellum Software selects Ruder Finn to develop an integrated PR campaign and marketing services…The Continental Basketball Association tabs The MWW… Continued

June 4-7 American Association of Health Plans’ Managed Care Institute and Display Forum. Orlando. 877/291-2247, http://www.aahp.org. June 9-13 American Diabetes Association’s 60th Scientific Sessions. San Antonio, Texas. 800/924-4ADA. http://www.diabetes.org. June 11-13 The Alliance for Healthcare… Continued

The healthcare industry is wrestling with how to best address patient concerns about the high rate of medical errors – an issue spotlighted in December by an Institute of Medicine report that found 98,000 deaths… Continued

A Web site that specializes in providing fitness information for seniors is spreading its wisdom offline. StrongWomen.com is partnering with the public health departments of Massachusetts, New Hampshire and Vermont to conduct training workshops for… Continued

If a campaign launched earlier this month accomplishes its goal, new moms will make practicing good oral health a top priority. Inspired by the findings of a study that suggests mothers of pre-term, low-birth-weight babies… Continued

To restore its wounded image among angry physicians and hospitals in Connecticut, Aetna earlier this month announced friendlier managed care policies designed to resolve financial concerns and restrictive “gatekeeping” complaints. The health plan offered changes… Continued

Is the Internet all it’s cracked up to be, or could it be this year’s refrigerator magnet, just another marketing gimmick? The Internet certainly has a couple things in common with marketing gimmicks of the… Continued

If physicians are not yet comfortable with the idea of using the Internet as a marketing tool to attract new patients, the controversy surrounding two online surgery auction sites will more than likely exacerbate their… Continued

In 1996, the culturally diverse community of Brockton, Mass., earned a ranking its flagship hospital was compelled to reverse. That year, the state department of health issued a report that found Brockton had the state’s… Continued