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120 West Morehead St. Charlotte, NC 28202 704/973-1000 Covering the country’s business one city at a time, American City Business Journals take an in-depth look at 41 U.S. cities, serving more than 3 million readers… Continued

Research designed to prove PR’s value is most relevant when it can be correlated with a corporation’s overall business objectives, according to Donna Coletti, worldwide media relations director for Texas Instruments. “Awareness is not allowed… Continued

To restore its wounded image among angry physicians and hospitals in Connecticut, Aetna earlier this month announced friendlier managed care policies designed to resolve financial concerns and restrictive “gatekeeping” complaints. The health plan offered changes… Continued

Is the Internet all it’s cracked up to be, or could it be this year’s refrigerator magnet, just another marketing gimmick? The Internet certainly has a couple things in common with marketing gimmicks of the… Continued

If physicians are not yet comfortable with the idea of using the Internet as a marketing tool to attract new patients, the controversy surrounding two online surgery auction sites will more than likely exacerbate their… Continued

In 1996, the culturally diverse community of Brockton, Mass., earned a ranking its flagship hospital was compelled to reverse. That year, the state department of health issued a report that found Brockton had the state’s… Continued

Women who suffer from osteoporosis fear losing their independence and regret not taking steps earlier to prevent or limit the disease, according to a recent National Osteoporosis Foundation Gallup poll. The poll shows how the… Continued

A report that sharply criticizes the federal government’s research efforts and public health strategies projects that the rate of asthma cases will double by 2020. New cases of asthma are increasing so rapidly that by… Continued

When it comes to delivering fatal news, doctors struggle with finding the right words. They procrastinate and often exaggerate how long a patient has to live, according to a survey by the University of Chicago.… Continued

When consumers change their health plans, choice is not the primary reason. What drives this switch is a change in job or in the type of plans an employer offers, according to a report by… Continued