Brand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new title, a joint venture of Ideas Publishing Group and… Continued
Subscription Content
Measuring Corporate Reputation Puts PR on Management’s A-List
May 29th, 2000 by PRNEWSCorporate reputation management has become a buzz phrase for the PR industry, spawning a whole new category of measurement. According to a Hill & Knowlton/Chief Executive Magazine survey, 96% of CEOs believe their company’s reputation… Continued
Asthma to Double By 2020
May 25th, 2000 by PRNEWSA report that sharply criticizes the federal government’s research efforts and public health strategies projects that the rate of asthma cases will double by 2020. New cases of asthma are increasing so rapidly that by… Continued
Doctors Avoid Delivering Bad News
May 25th, 2000 by PRNEWSWhen it comes to delivering fatal news, doctors struggle with finding the right words. They procrastinate and often exaggerate how long a patient has to live, according to a survey by the University of Chicago.… Continued
Consumers Don’t Choose To Do the HMO Shuffle
May 25th, 2000 by PRNEWSWhen consumers change their health plans, choice is not the primary reason. What drives this switch is a change in job or in the type of plans an employer offers, according to a report by… Continued
E-Health Contacts and Content
May 25th, 2000 by PRNEWSUSAToday.com Online sibling to Gannett’s USA Today. Hot topics: Seasonal content (just finished special feature for Osteoporosis month). Health Editor: John Riley, Jriley@usatoday.com CBSHealthWatch Founded as a consumer-oriented complement to Medscape, which caters to healthcare… Continued
To Pitch Homeruns with Online Health Reporters, Get Original
May 25th, 2000 by PRNEWSAvoid Spamming Journalists with Canned Story Ideas The Web may have changed the speed of communication and the way consumers digest information, but it hasn’t homogenized the media landscape, particularly where online healthcare news is… Continued
JobTracker
May 25th, 2000 by PRNEWSDirector, Communications & Public Relations Healthcare organization in the Chicagoland area has created a new opportunity for an individual with exceptional writing skills. The position is responsible for maintaining the quality of internal communication and… Continued
Media Moves
May 25th, 2000 by PRNEWSThe information in Media Moves is provided by the health research department of Press Access, which provides contact informaton for more than 1,000 journalists at more than 1,000 consumer and business publications. Internal Moves ADVANCE… Continued
Media Insight
May 25th, 2000 by PRNEWSCounselor Magazine 3201 S.W. 15 Street Deerfield, FL 33442 Editors at Counselor: The Magazine for Addiction can’t get enough information about how to help healthcare professionals manage their patients’ drug and alcohol addictions. The recently… Continued