Are you measuring the effect your PR efforts are having on your corporation's brand reputation? If so, there's a way to take the process a step further and draw a correlation
to stock performance. America's strongest corporate brands weathered the stock market's April correction admirably, while weaker brands failed to bounce back, according to the
latest Brand Power Index research from Corporate Branding LLC. While share prices of the most robust brands declined an average of 0.8% from April 13-18, sicklier brands suffered
average drops of 3.2%, providing further proof that a corporation's brand reputation has a direct correlation to financial performance.
Corporate Brand Power scores are derived through ongoing interviews with key corporate decision-makers (VPs and other execs) in the top 20% of U.S. corporations. A look at how
some major brands fared during the April roller-coaster ride on Wall Street:
|
Winners
|
Losers
|
| Campbell Soup | Kellwood Co. |
| Coca Cola | Pacific Century |
| General Electric | System Software |
| Microsoft | Torchmark Co. |
| Walt Disney | Valero Energy |
| Source: Corporate Branding LLC, 801/583-8296 | |
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