Crisis Management
The Merritt Group Inc. and UUNET Technologies, Inc.
"Y2K Crisis Management"
Interactive Public Relations
Brodeur Worldwide for U S West BGS Marketing
"Interactive E-Zines: Creating Unique, Market-Specific Communications Channels"
Internal Communications
Hydrogen Media Inc. for "Solving the Labor Challenge"
Financial/Investor Relations
Waggener Edstrom for Intimate Brands Inc.
"An Investor Relations Fantasy: IBInvest Direct"
Media Relations
Access Communications for Sega of America "The Launch
of Sega Dreamcast"
Media Relations
Schwartz Communications for Red Hat, Inc. "Making Linux Mainstream: Going
From the Weird to the Wonderful"
Marketing Communications
Patrice Tanaka & Co., Inc. for Dreyer's Grand Ice Cream "Godiva Ice
Cream Launch"
Community Relations
CDB Southern California Coors Brewing Co. - Southwest FBA " '21 Means21' Alcohol
Awareness Assembly"
Event Marketing
Seyferth & Associates Inc. for Frederik Meijer Gardens
"The da Vinci Horse Unveiling"
Honorable Mentions
Crisis Management
Miller Shandwick Technologies for Microsoft (Hotmail)
"MSN Hotmail: From Constant Crisis to Critics Choice"
Interactive Public Relations
Bivings Woodell Inc. for American Plastics
Council "APC Internet Program"
Internal Communications
Naval Media Center for "U.S. Navy Internal Communications
Program"
Community Relations
Illinois Power for "Growing Solutions"
Event Marketing
Kohnstamm Communications for Magnetic Poetry "Catch the
Poetry Bug"
Financial/Investor Relations
Investor Access Corp. for Summit Technology "Aligning IR with a Corporate Renewal
Strategy"
Media Relations
Cohn & Wolfe for Smith Kline Beecham "FDA Approves
Paxil as the First and only Treatment for Social Anxiety Disorder"
Media Relations
Warschawski Public Relations for National Jewish Outreach
Program "Shabbat Across America"
Marketing Communications
Edelman Public Relations for Korbel "Korbel Millennium Practice Party Tour"
Start preparing for next year's Platinum PR Awards program. Check PR NEWS
and http://www.PRandMarketing.com
for updates.