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Women Prefer Physician-Endorsed Health Information

July 20th, 2000 by

While women are voracious online health information seekers, they prefer that physicians provide it, according to a recent study by the Georgetown University Medical School’s department of obstetrics and gynecology and HealthyMe.md. HealthyMe.md is an… Continued

Men Have Healthy Concerns

July 20th, 2000 by

Assumptions that men are too apathetic about their health are overblown, according to a consumer poll conducted by LaurusHealth.com, a VHA-sponsored health information Web site. Wives and girlfriends are especially guilty of underestimating the interest… Continued

Stronger Patient Control, Online Privacy Shape Consumer Expectations

July 20th, 2000 by

Increasingly, consumers want to exercise more control over their treatment options and expect stronger privacy guarantees online when it comes to sharing health information, according to two studies released last week. The findings signal the… Continued

Media Moves

July 20th, 2000 by

Arrivals U.S. Pharmacist The following people recently joined the staff: Jennifer S. Rice, editorial assistant, who is responsible for communicating with authors, editing articles and assisting with the editorial process. Kevin S. Sheehan, editorial coordinator,… Continued

Media Insight

July 20th, 2000 by

Modern Physician Magazine 740 N. Rush Street Chicago, IL 60611 If physicians are your PR target, make sure Modern Physician is on your short-term hit list. Pitching this magazine more frequently is just what the… Continued

Mark Your Calendar

July 20th, 2000 by

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://www.stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://www.bioconfer-ences.com. September 13-14 American Obesity… Continued

Media Insight

July 17th, 2000 by

Paper Magazine http://www.papermag.com 365 Broadway New York, NY 10013 212/226-4405 Founded in 1984 by partners David Hershkovits and Kim Hastreiter, who continue as joint owners/editors/publishers, Paper magazine is a good place for dish about what’s… Continued

Content-Rich Web Portal Weaves Key Messages into Compelling Stories

July 17th, 2000 by

2000 Platinum Pr Honorable Mention The Case The American Plastics Council (APC) headed into 1999 on a mission to leverage the Web in promoting plastic’s virtues to consumers, as well as niche markets such as… Continued

Say What?

July 17th, 2000 by

It’s a well-known fact that the Dutch government is more tolerant than the U.S. and Canada in the regulation of certain unnamed substances. We’d love to know what the PR types in Amsterdam were smoking… Continued

Workplace Diversity is Overlooked as News Worthy of Investors’ Eyes

July 17th, 2000 by

Working to create diversity in the workplace is an important message to share with employees and with the general public, but it also could be having a greater affect on the bottom line than most… Continued