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Arrivals U.S. Pharmacist The following people recently joined the staff: Jennifer S. Rice, editorial assistant, who is responsible for communicating with authors, editing articles and assisting with the editorial process. Kevin S. Sheehan, editorial coordinator,… Continued

Modern Physician Magazine 740 N. Rush Street Chicago, IL 60611 If physicians are your PR target, make sure Modern Physician is on your short-term hit list. Pitching this magazine more frequently is just what the… Continued

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://www.stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://www.bioconfer-ences.com. September 13-14 American Obesity… Continued

The Illinois Caucus for Adolescent Health (ICAH) is blasting the affiliation that 20 Chicago public schools have with Pure Love Alliance (PLA), a group that promotes abstinence-only sex education with controversial religious undertones. The connection… Continued

For the next six months a simple but pointed message urging domestic violence victims to get help by calling a hotline will be plastered on billboards throughout Georgia, adding a broad consumer layer to an… Continued

While it’s easy to get overwhelmed by the seemingly endless pitching opportunities on the Web, hold fast to traditional PR tactics. More often than not the strategies used to win over offline reporters are the… Continued

Good Medicine. Modern Physician plans to increase its frequency from monthly to biweekly, starting in January 2001, to keep pace with rapid changes in healthcare and to better serve its readership of 32,000 “physician executives.”… Continued

Watching and Waiting. WiNK magazine hit newsstands in New York last week, touting itself as the “nation’s first truly multicultural fashion and beauty magazine.” The big secret, however (wink, wink) is that the print title… Continued

New shareholders are entering the market en masse, but they need an education. Although the number of mutual fund investors has jumped 61% since 1995 (from 30 million to 48.4 million), respondents in the latest… Continued

Brand-centric planning first emerged back in the days when PR was considered little more than a marginally relevant stepchild of corporate marketing and advertising departments. How the family dynamics have changed. PR NEWS caught up… Continued