Subscription Content

Paper Magazine http://www.papermag.com 365 Broadway New York, NY 10013 212/226-4405 Founded in 1984 by partners David Hershkovits and Kim Hastreiter, who continue as joint owners/editors/publishers, Paper magazine is a good place for dish about what’s… Continued

2000 Platinum Pr Honorable Mention The Case The American Plastics Council (APC) headed into 1999 on a mission to leverage the Web in promoting plastic’s virtues to consumers, as well as niche markets such as… Continued

It’s a well-known fact that the Dutch government is more tolerant than the U.S. and Canada in the regulation of certain unnamed substances. We’d love to know what the PR types in Amsterdam were smoking… Continued

Working to create diversity in the workplace is an important message to share with employees and with the general public, but it also could be having a greater affect on the bottom line than most… Continued

Peter Svensson replaces David Kalish as business writer at AP, covering gadgets, large business deals, and consumers’ impact on technology. psvensson@ap.org. Kalish now writes for the National desk…Senior writer Susan Kuchinskas leaves Business 2.0 to… Continued

Read ‘Em, But Don’t Weep. Despite recent reports that newspaper readership is on the decline, papers are still no medium to sneeze at. America’s 1,483 dailies now boast a collective circulation of 56 million (the… Continued

Good Medicine. Modern Physician plans to increase its frequency from monthly to biweekly, starting in January 2001, to keep pace with rapid changes in healthcare and to better serve its readership of 32,000 “physician executives.”… Continued

Watching and Waiting. WiNK magazine hit newsstands in New York last week, touting itself as the “nation’s first truly multicultural fashion and beauty magazine.” The big secret, however (wink, wink) is that the print title… Continued

New shareholders are entering the market en masse, but they need an education. Although the number of mutual fund investors has jumped 61% since 1995 (from 30 million to 48.4 million), respondents in the latest… Continued

Brand-centric planning first emerged back in the days when PR was considered little more than a marginally relevant stepchild of corporate marketing and advertising departments. How the family dynamics have changed. PR NEWS caught up… Continued