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After we read a case study about a Theriot & Associates promotional campaign in our sister publication Selling to Kids, we weren’t surprised to see a release from the agency with the headline, “Expert Nominates… Continued

In an interview last week, brand guru Al Ries told PR NEWS that Yahoo was running laps around other Internet search engine brands, and he was right – sort of. Yahoo outpaced competitors such as… Continued

Increasingly, consumers want to exercise more control over their treatment options and expect stronger privacy guarantees online when it comes to sharing health information, according to two studies released last week. The findings signal the… Continued

Arrivals U.S. Pharmacist The following people recently joined the staff: Jennifer S. Rice, editorial assistant, who is responsible for communicating with authors, editing articles and assisting with the editorial process. Kevin S. Sheehan, editorial coordinator,… Continued

Modern Physician Magazine 740 N. Rush Street Chicago, IL 60611 If physicians are your PR target, make sure Modern Physician is on your short-term hit list. Pitching this magazine more frequently is just what the… Continued

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://www.stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://www.bioconfer-ences.com. September 13-14 American Obesity… Continued

The Illinois Caucus for Adolescent Health (ICAH) is blasting the affiliation that 20 Chicago public schools have with Pure Love Alliance (PLA), a group that promotes abstinence-only sex education with controversial religious undertones. The connection… Continued

For the next six months a simple but pointed message urging domestic violence victims to get help by calling a hotline will be plastered on billboards throughout Georgia, adding a broad consumer layer to an… Continued

While it’s easy to get overwhelmed by the seemingly endless pitching opportunities on the Web, hold fast to traditional PR tactics. More often than not the strategies used to win over offline reporters are the… Continued

In the push to raise awareness of Alzheimer’s disease, which affects 4 million Americans, a key target is being overlooked – individuals in the early stages of the disease. “Communities have done a really good… Continued