Poor Pokémon. Of all the monsters he has to face in combat, the hardest battle may be with the online porn site that's "borrowing" his brand name for alternative use (we're
figuring you readers can surmise the misappropriation of the name on your own). This situation illustrates just one of the millions of online PR challenges facing today's
corporate reputation gurus, according to Wolfgang Tolle, chief technology officer for the cyber watchdog group Cyveillance. The firm's latest research benchmarks the total number
of publicly available Internet pages at 2.1 billion, and indications are that the democratic medium is growing at an explosive rate of 7 million pages per day. At this rate, the
Internet will double in size by early 2001 - and so will the frequency of online brand abuses.
(Cyveillance, 703/312-1221)