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September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http:stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://www.bioconfer- ences.com. September 13-14 American… Continued

Prompted by critical reports that federally funded research often lacks female participation, the National Institutes of Health announced that it is strengthening its guidelines to close the gender gap on medical research. This response stems,… Continued

The hectic, all-work-no-play regimen of medical professionals is being challenged by a Web site that aims to introduce a little medical trivial pursuit into their workday. The medical quiz site, triviamedica.com, is positioning itself as… Continued

Chances are you’ll soon see a PSA for the Lustgarten Foundation for Pancreatic Cancer Research. More than 20 of the country’s top media company executives are throwing their support behind the PSA campaign to raise… Continued

The growing rate of HIV/AIDS infection among African-American women provides a disturbing, often humbling reminder that prevention and testing messages aren’t getting through. African-American women accounted for 64% of female AIDS cases in 1998 and… Continued

The Ronald McDonald House of Connecticut in New Haven is helping parents of sick children access customized networking and grief support services with a new online kiosk. The kiosk–which uses patented software donated by Netkey–is… Continued

In the previous issue, we looked at healthcare PR as we approach the interactive marketing odyssey of 2001. Thanks to the Internet, the public’s hunger for health information and advances in healthcare and biomedical sciences,… Continued

A media tour featuring Jim Palmer, the Baltimore Orioles Hall of Fame pitcher, helped make the nagging condition of acid reflux disease easier to swallow for chronic heartburn sufferers. Throughout April Palmer discussed how his… Continued

A new Web site, http://www.MarketingAngel. com, promises to sit on your shoulder and provide guidance with issues relating to design, media, PR and copywriting. The new site is the brainchild of McCall Media & Marketing,… Continued

Poor Pokémon. Of all the monsters he has to face in combat, the hardest battle may be with the online porn site that’s “borrowing” his brand name for alternative use (we’re figuring you readers can… Continued