Whether you’re gearing up for holiday healthcare promotions or trying to make your campaigns resonate with multicultural audiences, exhibitors at the Society for Healthcare Strategy and Market Development conference in Orlando last week were buzzing… Continued
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Healthcare IR Communication in the New Age of Fair Disclosure
September 14th, 2000 by PRNEWSThe Securities and Exchange Commission (SEC) recently approved Regulation FD (“Fair Disclosure”). The new rule addresses the selective disclosure practices between corporations and large institutional investors that have been part of the Wall Street culture… Continued
Gutsy Campaign Mouths Off about a New Drug-Testing Service
September 14th, 2000 by PRNEWSAt first glance, there’s nothing sexy about the employer-based drug-testing industry. The market is dominated by urine- and blood-testing companies that rely on heavy doses of clinical language and sterile creative, like plastic cups filled… Continued
Growing ‘Reality TV’ Trends Deliver Enviable PR Exposure — At a Cost
September 14th, 2000 by PRNEWSWith the success of “reality TV” shows that are dominating the networks it was only a matter of time before one of them would exploit this formula to capture the high drama of modern medicine… Continued
Medicare Smokers Not Urged To Kick the Habit
September 14th, 2000 by PRNEWSSeniors who smoke and have Medicare coverage are, too often, not told to quit. Nearly 30% of Medicare recipients who smoke are not urged to quit by their managed-care physicians, according to a study by… Continued
Californians Consider Medical Research a Top Priority
September 14th, 2000 by PRNEWSAs the top ranked state in federal funding for medical, science and engineering research, California is viewed as a model for collaborative efforts among universities, and public and private organizations. Its residents also recognize the… Continued
Insurance Costs Too Much For Small Companies
September 14th, 2000 by PRNEWSSmall employers consider health insurance too costly for both themselves and their employees, according to the 2000 Small Employer Health Benefits Survey released last week. Those concerns also are compounded by misperceptions of the business… Continued
Top IDS Drivers /Fears
September 14th, 2000 by PRNEWSHere’s what motivates executives at provider organizations to integrate and what keeps them up at night: Drivers: Perception that integration is essential to optimize quality, cost and health outcomes. Belief that healthcare system should be… Continued
Making Integration Strategies Work, Lessons Learned from Five Systems
September 14th, 2000 by PRNEWSHealthcare administrators and strategic planners are once again rolling up their sleeves and investigating merger opportunities that will make for ideal hospital marriages. In Q2, there was a 17% surge in industry M&As from the… Continued
Alternative Health Barriers Slowly Crumbling
September 14th, 2000 by PRNEWSAlthough consumer demand for alternative care services continues to grow, hospitals are slow to respond to this $27 billion out-of-pocket opportunity. This oversight prompted an industry consultant to ask “Why are hospitals competing for the… Continued