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Although consumer demand for alternative care services continues to grow, hospitals are slow to respond to this $27 billion out-of-pocket opportunity. This oversight prompted an industry consultant to ask “Why are hospitals competing for the… Continued

Doing your staffing homework takes on an added urgency when a documentary is being filmed. Jim Gosky, director of communications at The MetroHealth System in Cleveland had to learn this lesson the hard way. A… Continued

This month we’re looking at two crises that may act as symbols for the crisis of the 21st century. Both are global, both cause us to reexamine the role of the media, and both are… Continued

The Case When the University of Dayton surveyed its alumni to gauge how they’d like to get school news and events, the communications department found it was time to develop interactive online strategies for reaching… Continued

Second of two parts With the implementation of the Securities and Exchange Commission’s Regulation “Fair Disclosure” (FD) just six weeks away, companies and analysts are still befuddled about its effect on their external communications. The… Continued

Isn’t it nice to know we’re all experts in something? But it’s a little odd to find out we’re all experts in the same thing… Last week one of PRN’s editors received an email from… Continued

Boston Globe TV writer Don Aucoin is on sabbatical until June 2001; Mark Jurkowitz assumes his coverage. 617/929-3172… Bill Snyder joins Business 2.0 as senior editor covering technology; Laurianne McLaughlin becomes senior editor, online; Emily… Continued

Housing the Troops. The November issue of Government Executive will feature an article on the housing issues facing members of the U.S. armed services, where they live and under what conditions. The monthly magazine has… Continued

Attention suave media relations pros: The Sept. 15 deadline is approaching for you to curry favor with your favorite hacks, by nominating him, her or them for accolades in the PRESStige Awards, sponsored by Press… Continued

Car Magazine Races to Redesign. Motor Trend magazine is introducing a new model, a redesigned look for the 1.2 million-circulation monthly. The redesign goes into effect with the September issue. Executive editor Chuch Schifsky says… Continued