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Wal-Mart might do well to think of “back to school” not only as a marketing opportunity, but also as a job requirement for its store merchandisers. In a July 30 article, an AP correspondent reported… Continued

Looking for benchmarks as you craft your annual report strategy this year? A sampling of winners from the ARC (Annual Report Competition) 2000 Awards: Best of Show: Meta-4 Inc. for A.G. Edwards President’s Letter: Ford… Continued

It’s annual report planning season. Have you asked your investors what they thought of last year’s report? A recent online survey conducted by the brand-consulting firm, Turner & Associates San Francisco, polled 766 investors to… Continued

Funny how a problem like a severe labor shortage can improve internal communication at PR agencies. The latest Thomas L. Harris/Impulse Research Employee Satisfaction Survey, which gauged the opinions of agency staffers nationwide, shows a… Continued

Stephen D. Doyal SVP, Public Affairs & Communications Hallmark Cards Inc., Kansas City, MO 816/274-4314 sdoyal2@hallmark.com History: Graduated from the University of Missouri (B.A., journalism) in 1971, and was drafted into the U.S. Army. Spent… Continued

iTalkSlides debuted on Sept 11. This Tellsoft service enables companies to offer live Internet presentations, chat functionality and spontaneous Web tours. It is Web- based so participants do not have to download proprietary software. Presenters… Continued

When United Distillers and Vintners sought counsel on how to serve up its Jose Cuervo brand to the twenty-something crowd, account managers at its agency knew they had the perfect expertise in-house: 11 college interns.… Continued

I don’t have to tell you how much fun (opposite of) it can be to manage the logistics of a press conference, marketing seminar or product announcement – including creating and distributing content, finding the… Continued

The Case By February 1999, office furniture manufacturer Steelcase had spent four years and $32 million developing the “Leap” chair – a swanky and ergonomically-calibrated desk chair designed for “knowledge workers” who spend a large… Continued

“The Early Show” CBS News 524 West 57th St. New York, NY 10019 212/975-3691 http://www.cbsnews.com/earlyshow On the whole, CBS appears to be merely in survival mode, given its weak showing at the Emmy’s last week,… Continued