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Arrivals

September 28th, 2000 by

The Pink Sheet Lena Khor joins as a reporter writing feature stories on trends within the pharmaceutical and biotechnology industry. Fax at 301-664-7238. Mary Jo Laffler joins as a reporter, covering news and events in… Continued

Departures

September 28th, 2000 by

New England Journal of Medicine Dr. Robert Utiger, deputy editor, announced that he will retire from his position at the NEJM at the end of December 2000. Dr. Utiger has been with the NEJM for… Continued

Media Insight

September 28th, 2000 by

Redbook Magazine 224 West 57th Street New York, NY 10019 Increasingly, health stories are filling the pages of Redbook Magazine but there’s no room for health information that lacks practical and actionable advice. When pitching… Continued

Olympic Events Educate On Sports Injuries

September 28th, 2000 by

The Sydney Olympics are providing prime opportunities to educate viewers about sports injuries. In addition to the up-to-the-minute Olympic updates viewers will get on NBC’s Web site (http://www.NBCOlympics.com), they’ll get detailed information on their favorite… Continued

Physicians No Longer in Online Denial; Web Site Realities Set In

September 28th, 2000 by

Ever-increasing consumer demand for reliable online health information is transforming physicians from Web wallflowers into Internet-savvy communicators. Within the last year, the number of physicians with Web sites for their practices has doubled to more… Continued

Calling Cards Used for Breast Cancer Support

September 28th, 2000 by

Recognizing the need for recently diagnosed breast cancer patients to talk to family, friends and healthcare experts for advice and support, Aventis Pharmaceuticals made calling cards a core component of its outreach program for National… Continued

Research On The Cheap: Practical Ways to Get Market Insights

September 28th, 2000 by

Healthcare marketers and PR professionals have come to realize that in today’s quickly changing environment solid audience research is an invaluable tool – both in developing effective marketing campaigns and in managing reputations and issues.… Continued

Agency Gets Second Shot at Being Tenet’s Top PR Choice

September 28th, 2000 by

The Win Sometimes, in those rare moments, when you believe your agency has done a particularly impressive job of acing a new business presentation, your instincts prove to be way off. LevLane Advertising/Public Relations/Interactive had… Continued

Medical Report Bugs Media about Taking Allergies Seriously

September 28th, 2000 by

Although allergic disorders afflict 50 million Americans, allergies are often shrugged off as seasonal nuisances that aren’t serious enough to warrant physician attention. Last year, a first-ever national consensus report on proper allergy management spearheaded… Continued

Surfers Flock to Health Sites

September 28th, 2000 by

Health and medical Web sites continue to win popularity contests among home surfers, with more than 60% saying they visited a health site in the past year, according to a recent PD Data Online survey.… Continued