Subscription Content

Civilization Crumbles. Worth Media, publisher of Worth magazine, is putting an end to Civilization, the award-winning magazine it bought from the Library of Congress in 1997 and promptly ruined by introducing celebrity guest editors whose… Continued

Distribution of the 2000-01 edition of the PRSA’s membership directory, known as the Blue Book, will be delayed until January 2001due to financial constraints. The directory was last published in October 1999. Spokeswoman Catherine Bolton… Continued

For many corporate communicators, the annual budgeting marathon is not a happy time – particularly in cases where senior management views the PR department as little more than a tactical cost center that easily could… Continued

Lois Paul, founder and president of Lois Paul & Partners Inc., a Fleishman-Hillard company, shares her impressions of categories of CEOs – those who understand PR and those who don’t. The executives who do it… Continued

Cantor Concern Director, PR for MA high-tech firm. Develop and manage the execution of a strategic PR plan to build awareness of the company, its products and services among key constituents including customers, industry analysts,… Continued

PR types are “innovative” or “arrogant,” “clueless” or “responsive,” according to players of Whack-a-Flack, an Internet game set up by e-Tractions, Inc., a Bedford, Mass., developer of entertainment tools for one-on-one Web marketing. And the… Continued

When Influence magazine, a publication by Legal Times, reported its “Influence 25” survey ranking the top D.C. lobby shops by 1999 billings, Cassidy & Associates, part of Shandwick Washington, came in at the No. 4… Continued

Recognizing the need for recently diagnosed breast cancer patients to talk to family, friends and healthcare experts for advice and support, Aventis Pharmaceuticals made calling cards a core component of its outreach program for National… Continued

Healthcare marketers and PR professionals have come to realize that in today’s quickly changing environment solid audience research is an invaluable tool – both in developing effective marketing campaigns and in managing reputations and issues.… Continued

The Win Sometimes, in those rare moments, when you believe your agency has done a particularly impressive job of acing a new business presentation, your instincts prove to be way off. LevLane Advertising/Public Relations/Interactive had… Continued