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Media Experts Offering Exclusives Play with Fire, Risk Getting Burned

September 25th, 2000 by

When HotJobs.com secured Samuel L. Jackson as the voice-over talent for its 2000 Super Bowl spot, the online firm’s agency, Burson-Marsteller, offered the dish as an exclusive to USA Today. “It wasn’t front page news,… Continued

Say What?

September 25th, 2000 by

Who needs databases like ProfNet and SourceNet when you’ve got QCircuit.com, “the inventory of human experience”? The QCircuit press release promised us access to “one of the only living survivors of a commercial jet crash… Continued

Media Moves

September 25th, 2000 by

Bloomberg News reporter Heather Phillips leaves to join the San Jose Mercury News. Send news pertaining to legislative and regulatory issues affecting telecom, TV and Internet industries to reporter Jonathan Cox at jcox2@bloomberg.net…>Boston Globe arts… Continued

Editorial Calendar Alert

September 25th, 2000 by

Politics of Tech. Election day won’t signal the end of the political debate at Infoworld. A Nov. 6 article on office politics will explore how politics affect the morale of technical staff, how managers can… Continued

On the Record

September 25th, 2000 by

White House press secretary Joe Lockhart received an honorary award for “Outstanding Media Relations at the Highest Level” as the keynote at last week’s 32nd annual Thoth awards, sponsored by the National Capital chapter of… Continued

Hotline

September 25th, 2000 by

Talkin’ Bout My Generation. AARP unveils the official name of its impending boomer publication, set to debut in March/April 2001. The launch of My Generation will surely make more than a blip on the media… Continued

This Just In…

September 25th, 2000 by

Alchemy at Interpublic Group: the behemoth will realign its PR properties on January 1, fusing Weber PR and Shandwick to form the largest global and U.S. PR agency. The new entity, known as Weber Shandwick… Continued

Companies Hire Athletes, Aid Olympic Hopefuls in Exchange for PR Gold

September 25th, 2000 by

When American Nancy Johnson leaned forward to accept the first gold medal of the Sydney Olympics, thousands of Home Depot employees may have cheered just a little louder. That’s because Johnson, winner in the 10-meter… Continued

Women Gaining Ground in PR Careers, But Glass Ceiling Still Exists

September 18th, 2000 by

Women are making up a larger segment of the communications and public relations industry than ever before, but progress remains slow on cracking the glass ceiling, according to veteran insiders. These days, the most fruitful… Continued

JobTracker

September 18th, 2000 by

Cantor Concern Director, PR for MA high-tech firm. Develop and manage the execution of a strategic PR plan to build awareness of the company, its products and services among key constituents including customers, industry analysts,… Continued