PRSA handed out its much-coveted annual awards at last month’s World Congress in Chicago. Among the recipients: Thomas Harris, managing partner of an eponymous PR management, research and consulting firm, who walked away with the… Continued
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Merger Mania Leaves Public Cold
November 6th, 2000 by PRNEWSExecs at GE and Honeywell can’t uncork the champagne yet – antitrust regulators and the American public alike are growing increasingly wary of mega mergers like the $45 billion acquisition announced by the two companies… Continued
New Lessons for New Times
November 6th, 2000 by PRNEWSWhile companies are becoming increasingly skilled at managing modern crises, they nevertheless continue to face a losing battle. First, their opposition – labor unions, environmental activists and others – are continuously reinventing the way they… Continued
PeopleMoves
November 6th, 2000 by PRNEWSCorporate/Association Moves Shuanise Washington is promoted to VP, external affairs, at Philip Morris Management Corp. in Richmond, Va. She replaces Jay Poole, who was recently promoted to VP of corporate communications in New York. Mimi… Continued
Online Crises Instill Fear in Corporate Hearts, But Plans Are Slow to Follow
October 30th, 2000 by PRNEWSWhen GE announced its intended $45 billion acquisition of Honeywell last week, the morning-after buzz on the Yahoo! Finance message board was frenetic. Comments and speculations were popping up faster than mushrooms after a heavy… Continued
Single, But Not Alone
October 30th, 2000 by PRNEWSA 1999 cover story in Fast Company highlighted a major transition in the business world toward a “Free Agent Nation.” Several developments at last week’s PRSA World Public Relations Congress in Chicago prove that the… Continued
Courting the Campus Elite: What You Should Know About College Recruiting
October 30th, 2000 by PRNEWSHaving been a college-recruit myself not too many years ago, I thought I knew the recruiting game pretty well. However, when I took on the assignment of college recruiting for the Council of Public Relations… Continued
New Twist on Old Campaign Makes Brand Stick with Journalists
October 30th, 2000 by PRNEWSThe Case: A Sticky Situation What editor would want to cover Scotch tape? That would be like reporting on tap water or rocks: it’s already a fact of life. Yet 3M Corp. hoped for coverage… Continued
Coffee Talk
October 30th, 2000 by PRNEWSHoping to get one of those highly coveted placements on the morning shows? There’s always the option du jour – dress up as an animal mascot or giant mushroom, slap on a sandwich board touting… Continued