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PRSA Honors…

November 6th, 2000 by

PRSA handed out its much-coveted annual awards at last month’s World Congress in Chicago. Among the recipients: Thomas Harris, managing partner of an eponymous PR management, research and consulting firm, who walked away with the… Continued

Merger Mania Leaves Public Cold

November 6th, 2000 by

Execs at GE and Honeywell can’t uncork the champagne yet – antitrust regulators and the American public alike are growing increasingly wary of mega mergers like the $45 billion acquisition announced by the two companies… Continued

New Lessons for New Times

November 6th, 2000 by

While companies are becoming increasingly skilled at managing modern crises, they nevertheless continue to face a losing battle. First, their opposition – labor unions, environmental activists and others – are continuously reinventing the way they… Continued

PeopleMoves

November 6th, 2000 by

Corporate/Association Moves Shuanise Washington is promoted to VP, external affairs, at Philip Morris Management Corp. in Richmond, Va. She replaces Jay Poole, who was recently promoted to VP of corporate communications in New York. Mimi… Continued

Online Crises Instill Fear in Corporate Hearts, But Plans Are Slow to Follow

October 30th, 2000 by

When GE announced its intended $45 billion acquisition of Honeywell last week, the morning-after buzz on the Yahoo! Finance message board was frenetic. Comments and speculations were popping up faster than mushrooms after a heavy… Continued

Single, But Not Alone

October 30th, 2000 by

A 1999 cover story in Fast Company highlighted a major transition in the business world toward a “Free Agent Nation.” Several developments at last week’s PRSA World Public Relations Congress in Chicago prove that the… Continued

Courting the Campus Elite: What You Should Know About College Recruiting

October 30th, 2000 by

Having been a college-recruit myself not too many years ago, I thought I knew the recruiting game pretty well. However, when I took on the assignment of college recruiting for the Council of Public Relations… Continued

New Twist on Old Campaign Makes Brand Stick with Journalists

October 30th, 2000 by

The Case: A Sticky Situation What editor would want to cover Scotch tape? That would be like reporting on tap water or rocks: it’s already a fact of life. Yet 3M Corp. hoped for coverage… Continued

Coffee Talk

October 30th, 2000 by

Hoping to get one of those highly coveted placements on the morning shows? There’s always the option du jour – dress up as an animal mascot or giant mushroom, slap on a sandwich board touting… Continued

Hotline

October 30th, 2000 by

Boo. With luck, this week’s relaunch of the fashion portal Boo.com won’t be as scary as its first go-round. (After four postponements, the site crawled into existence in November 1999, but by May 2000 was… Continued