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Dotcom Doom or Brand Bonanza It’s been a bad year to be a dotcom. Nonetheless, a new study proves that good branding can be a powerful weapon, even in the explosive online environment. The top… Continued

I always imagined the election would be over and a winner determined when I returned back to my life at Porter Novelli. Instead after seven weeks of 15-hour days, I still have to turn on… Continued

Attorneys are coming into crisis management big time, and they’re talking more about what they do. You may not like it or want it. You may feel it is uncomfortable and often entirely wrong, but… Continued

WASHINGTON, DC – The Federal Trade Commission identified 18,600 cases of potential Internet fraud last year, not to mention more than 5,000 rogue Web sites published by disgruntled consumers, unhappy employees and activists. These were… Continued

The Case: Bigger Than a Bread Box What can you do with 150-year-old bread? That was the basic question posed to San Francisco-based Shinoff Group when it was hired by Boudin Bakery in January 1999… Continued

World View. The Economist has introduced a new feature on its Web site (http://www.economist.com) that analyzes six to eight of the most important business and political topics of the day, focusing on major issues and… Continued

One Down. ONE, the much-anticipated design/lifestyle magazine and brainchild of former Wired publisher Dana Lyon (PRN, March 6) hits newsstands this week as a bimonthly, although plans are to publish 10 times per year after… Continued

While text-based media such as email and Web sites have become standard tools in the PR arsenal, only 15% of counselors are Webcasting, according to the latest research by PR NEWS and Edelman’s StrategyOne. One… Continued

Communications Associate/Supervisor for Midwest financial services company. Create, write and produce print and Web-based marketing communications materials supporting sales of the company’s mutual fund products. Need an understanding of mutual funds/financial services products, working knowledge… Continued

Your job applicant describes himself as a “people person.” But what does that really mean? Susanne Hite, who runs the nine-person PR department at NewSouth Communications, had never met Chris Villines, an applicant for a… Continued