Subscription Content

Some call this the era of “free agents.” Others describe it as the beginning attempts to own human capital. Who really has ownership of a professional’s career? With the speed of online communication, we have… Continued

Kids, don’t try this at home. Web speed is not something to play around with. Last week, we received a premature email from our colleagues at the Chisholm-Mingo Group with the following subject line: DENNY’S… Continued

Corporate Moves Wirthlin Worldwide, an international strategic research and consulting firm, names Sandra Bauman and Beth Strackbein VPs. Bauman is VP and director of marketing and development and will take responsibility for the external positioning… Continued

Alex Pham departs post as Silicon Valley bureau chief for The Boston Globe. Contact technology editor Rob Weisman. weisman@globe.com…Senior writer Josh McHugh leaves eCompany Now to work as a freelance writer. Email pitches@ecompany.com…Senior editor Polly… Continued

Like the earthquakes that occasionally shake the San Francisco Bay Area, tremors from collapsing dotcom enterprises continue to rattle the Internet community. Local newspaper business sections list new failures daily, and some follow it with… Continued

Digital Pitchery. Email pitching may be the wave of the future, but many messages are being sucked under by the current. Experts at the PR NEWS Strategic Online Communications Seminar, held earlier this month in… Continued

We’re witnessing a gradual yet fundamental shift in the manner in which we interact with target audiences. As media clutter continues to wash up on desktop shores (on- and off-line), communicators will have to find… Continued

Holiday Help Line. Epicurious.com attempts to provide a modicum of sanity for harried holiday perfectionists. The site’s holiday theme offers tips for everyone from the novice to the most seasoned Martha Stewart-wannabe. Entertainment features include… Continued

A Case of Olympic Proportion The bribery scandal surrounding the Salt Lake City Olympics, which came to light in January 1999, was certainly cause for concern at Blue Cross/Blue Shield Association (BCBSA), a long-time sponsor… Continued

Affluenza. The economy may be on a downswing, but Vanguarde Media is betting on a new book that’s all about affluence. SAVOY will target successful, educated African Americans between the ages of 25 and 54,… Continued