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“We often think that building a brand is an external activity and it isn’t,” Horn Group founder Sabrina Horn told attendees at the recent PR NEWS Strategic Online Communications seminar in DC. The best brands… Continued

You’ve got an environmental disaster on your hands. Have you consulted with Greenpeace in developing your crisis response plan? Co-opting your would-be attackers may seem counterintuitive, but it makes sense when you consider that NGOs… Continued

Dotcom Doom or Brand Bonanza It’s been a bad year to be a dotcom. Nonetheless, a new study proves that good branding can be a powerful weapon, even in the explosive online environment. The top… Continued

I always imagined the election would be over and a winner determined when I returned back to my life at Porter Novelli. Instead after seven weeks of 15-hour days, I still have to turn on… Continued

Attorneys are coming into crisis management big time, and they’re talking more about what they do. You may not like it or want it. You may feel it is uncomfortable and often entirely wrong, but… Continued

WASHINGTON, DC – The Federal Trade Commission identified 18,600 cases of potential Internet fraud last year, not to mention more than 5,000 rogue Web sites published by disgruntled consumers, unhappy employees and activists. These were… Continued

The Case: Bigger Than a Bread Box What can you do with 150-year-old bread? That was the basic question posed to San Francisco-based Shinoff Group when it was hired by Boudin Bakery in January 1999… Continued

The Oprah Magazine 224 West 57th Street New York, New York 10019 212/649-4843 212/977-1947 (fax) Oxygen Media, the cable/Web venture hatched by Oprah Winfrey and Geraldine Laybourne, continues to gasp for breath, having last week… Continued

Michael Maiello shifts from reporter to senior reporter at Forbes, covering mutual funds, insurance and games. Snail mail 60-62 Fifth Ave., New York, NY 10011- 8865. Brett Nelson shifts from senior reporter to staff writer… Continued

Best of Shows. Trade shows occur year-round, but the majority are clumped in the months of January, June, September and December, according to Susan Friedmann, a show consultant based in Lake Placid, N.Y. and author… Continued