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NGO Government Corporation Media Environmental 56% 15% 5% 12% Human Rights 60% 13% 3% 13% Health 53% 17% 6% 11% Source: Edelman/StrategyOne survey of 500 U.S. elites and 100 European/Asian elites. June 2000.

Y2K will likely go down in PR history as the crisis that wasn’t, but the other 364 days in 2000 were pretty darn interesting. Entirely new species of activists and pranksters were born online, celebrity… Continued

Girl Glut. Hachette Filipacchi is launching an extension of its popular ELLE title into the even more popular teen girl market. ELLE GIRL will compete with teen-targeted spinoffs from competitors like Vogue, Cosmopolitan, People and… Continued

A little good PR never hurt in helping a company die gracefully once its time has come. Pets.com, which announced plans to put itself to sleep Nov. 7 after failing to find funding, threw a… Continued

WASHINGTON, D.C. – The shortest path to many reporters’ hearts is through the Web. But if your online press center doesn’t deliver, the Internet could be the quickest way to alienate your media stakeholders. Journalists… Continued

Communications Associate/Supervisor for mid-west financial services company. Create, write and produce print and web-based marketing communications materials supporting sales of the company’s mutual fund products. Need an understanding of mutual funds/financial services products, working knowledge… Continued

Dotcom Doom or Brand Bonanza It’s been a bad year to be a dotcom. Nonetheless, a new study proves that good branding can be a powerful weapon, even in the explosive online environment. The top… Continued

I always imagined the election would be over and a winner determined when I returned back to my life at Porter Novelli. Instead after seven weeks of 15-hour days, I still have to turn on… Continued

Attorneys are coming into crisis management big time, and they’re talking more about what they do. You may not like it or want it. You may feel it is uncomfortable and often entirely wrong, but… Continued

WASHINGTON, DC – The Federal Trade Commission identified 18,600 cases of potential Internet fraud last year, not to mention more than 5,000 rogue Web sites published by disgruntled consumers, unhappy employees and activists. These were… Continued