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Digital Pitchery. Email pitching may be the wave of the future, but many messages are being sucked under by the current. Experts at the PR NEWS Strategic Online Communications Seminar, held earlier this month in… Continued

We’re witnessing a gradual yet fundamental shift in the manner in which we interact with target audiences. As media clutter continues to wash up on desktop shores (on- and off-line), communicators will have to find… Continued

Holiday Help Line. Epicurious.com attempts to provide a modicum of sanity for harried holiday perfectionists. The site’s holiday theme offers tips for everyone from the novice to the most seasoned Martha Stewart-wannabe. Entertainment features include… Continued

A Case of Olympic Proportion The bribery scandal surrounding the Salt Lake City Olympics, which came to light in January 1999, was certainly cause for concern at Blue Cross/Blue Shield Association (BCBSA), a long-time sponsor… Continued

Affluenza. The economy may be on a downswing, but Vanguarde Media is betting on a new book that’s all about affluence. SAVOY will target successful, educated African Americans between the ages of 25 and 54,… Continued

Post-election shuffle: APCO Worldwide scoops up Arizona Congressman Matt Salmon, who retires his seat in the U.S. House of Representatives after three terms in office. As executive VP, Salmon will establish a Phoenix office…Paul Bledsoe,… Continued

While many corporate PR departments have crisis communications plans on file, one situation that often leaves them scrambling and unprepared is when a company decides to divest itself of a unit that doesn’t fit into… Continued

Ok, so your workload has made you old and gray. Have you gone platinum yet? PR NEWS wants to hear about your best flashback. No – not to your Iron Maiden and Quiet Riot days… Continued

PR NEWS will take a break from its publishing schedule next week to imbibe a little holiday eggnog and rest up for 2001. Watch for the next issue on January 2.

NGO Government Corporation Media Environmental 56% 15% 5% 12% Human Rights 60% 13% 3% 13% Health 53% 17% 6% 11% Source: Edelman/StrategyOne survey of 500 U.S. elites and 100 European/Asian elites. June 2000.