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Ok, so your workload has made you old and gray. Have you gone platinum yet? PR NEWS wants to hear about your best flashback. No – not to your Iron Maiden and Quiet Riot days… Continued

PR NEWS will take a break from its publishing schedule next week to imbibe a little holiday eggnog and rest up for 2001. Watch for the next issue on January 2.

NGO Government Corporation Media Environmental 56% 15% 5% 12% Human Rights 60% 13% 3% 13% Health 53% 17% 6% 11% Source: Edelman/StrategyOne survey of 500 U.S. elites and 100 European/Asian elites. June 2000.

Y2K will likely go down in PR history as the crisis that wasn’t, but the other 364 days in 2000 were pretty darn interesting. Entirely new species of activists and pranksters were born online, celebrity… Continued

PR Manager/Director Seeking experienced PR professional with travel industry exper. to join corporate HQ in Encino, CA. Resp. include: writing press releases; pitching and securing placement of high profile articles; establishing relationships with key media;… Continued

Holiday season is a time when the editors of PR NEWS are slightly less Grinchy than usual, thanks to the titillations of tchotchkes sent by PR friends, and the food- induced comas brought on by… Continued

“We often think that building a brand is an external activity and it isn’t,” Horn Group founder Sabrina Horn told attendees at the recent PR NEWS Strategic Online Communications seminar in DC. The best brands… Continued

You’ve got an environmental disaster on your hands. Have you consulted with Greenpeace in developing your crisis response plan? Co-opting your would-be attackers may seem counterintuitive, but it makes sense when you consider that NGOs… Continued

It may be the ultimate in butt-kissing, but it’s for a good cause. Press Access announces the winners of its 2000 “PRESStige” Awards, which give PR practitioners a chance to cast their votes for the… Continued

HealthScout.com 120 Post Road West Westport CT 06880 203/341-7000 HealthScout.com offers its readers a remedy for their health information ailments. The online news wire provides the latest health news in a consumer-friendly format. Its syndicated… Continued