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Thanks to the Internet, the upper echelons of the PR industry may be less controlled by back-slapping old boys than they used to be. A site called 6figurejobs.com (if we have to explain the name… Continued

PR NEWS is pleased to welcome Nancy Turett as its new healthcare columnist. Turett is President & Global Director of Edelman Health. She can be reached at 212/704-8195 or nancy.turett@edelman.com. Her partner for this month’s… Continued

The old saying that you can’t judge a book by its cover holds true for today’s pharmaceutical industry. The challenge for industry spokespeople is getting would-be critics to read further into the facts, instead of… Continued

To mark Breast Cancer Awareness Day on October 24 of last year, the National Football League announced that it would donate $5 to the Susan G. Komen Breast Cancer Foundation every time someone visited its… Continued

By the end of 1999, Pfizer Animal Health had an itch that needed to be scratched. The firm made a big splash with the launch of “Revolution,” a topical treatment that protects dogs and cats… Continued

“National Geographic Today” National Geographic Channel 1145 17th St. NW Washington, DC 20036-4688 202/912-6500 http://www.nationalgeographic.com NBC’s “Today” show set – that prime real estate for media relations gimmicks – may have a contender. If National… Continued

This week we received a note from a woman “cordially” inviting us to print her already-written column in PR NEWS. The topic? How she overcame her fear of spiders. “Of course!” we said. In fact,… Continued

Marcella Bernhard and Mark Lewis both join Forbes.com as staff writers. Bernhard contributes to News Scan, Forbes Faces, E-Commerce and New Media sections. Lewis covers financial markets. mbernhard@forbes.com and mlewis@forbes.com…Joel Dreyfuss, senior editor, will write… Continued

George goes down. George, the six-year old experiment that hoped to blend compelling analysis of politics with Hollywood puff, becomes the first casualty in what will likely be a long line of magazines killed by… Continued

American Airlines announces plans to invest $200 million in debt financing to acquire Trans World Airlines and will offer jobs to most of TWA’s 20,000 employees (notably all of its 18,000+ union members). Spokeswomen from… Continued