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Virtual PR. Thanks to the spread of application service providers (ASPs), shrink-wrapped software will soon be as obsolete as Betamaxes, 8-track players, and the Vanilla Ice comeback album. Lexis-Nexis jumps into this space with a… Continued

Mac ReDesign. San Francisco-based KW Media Group performed such a complete overhaul of Mac Today Magazine that it even changed the title. The relaunched Mac Design Magazine will focus on tutorials to help graphic designers… Continued

“NewsStand” Closes Up Shop. CNN’s “NewsStand,” a nightly newsmagazine that touched on entertainment, financial analysis, and hard news, has been cancelled. The network has cut the show’s 10 p.m. slot in half, featuring instead a… Continued

Harv Pautz, Dave Doerfler and Robb Williams have long since retired from their jobs as sales reps for Pfizer. But when the PR team at Pfizer Animal Health planned a cross- county road trip last… Continued

Public Relations — Account Managers – Boston, San Francisco, Austin Energetic, creative, experienced, knowledgeable, curious, tenacious and interesting. Does this describe you? If you’re all of the above with 6+ years of public relations experience… Continued

Seems Microsoft – which introduced its Ultimate TV at the Consumer Electronics Show earlier this month in Vegas – isn’t the only gadget manufacturer vying to reposition itself as a player in the home entertainment… Continued

The wireless craze may leave us as quickly as Web TV, but that’s not to say the PR industry isn’t jumping on the bandwagon. Last week Vocus unveiled an application allowing publicists to manage media… Continued

Thanks to the Internet, the upper echelons of the PR industry may be less controlled by back-slapping old boys than they used to be. A site called 6figurejobs.com (if we have to explain the name… Continued

Hell hath no fury like a bunch of drivers stranded. In February of 1999, the Illinois Department of Transportation (IDOT) disrupted the weekly travel of more than 2.25 million motorists when it began to rebuild… Continued

With predictions of a possible downturn in the economy, budget belts are tightening and Darwinian metaphors of “reinvention” have quickly returned to the lexicon of agency rhetoric. On the client side, GM is the latest… Continued