Hey, even if you land your company's name in 30-point type on the front page of the New York Times, most copies of the newspaper will be lining garbage-can bottoms by
tomorrow. However, new technology may give your business exposure that lasts forever (well, forever compared to the daily news cycle). Digital textbooks hitting the market will
soon have the ability to be upgraded with more current information from publishers as it becomes available. So take heed of this new medium, pitchmeisters. If your client or
executive has expertise that's germane to an impending book, you may be able to pitch him or her as a source for editions yet to come out.
Sol Rosenberg, co-founder of ePublisher Versaware, says editorial boards of trade and commercial publishers are not unlike those at traditional magazines. Savvy PR folks with
a knowledge of their publishing schedule and direction might well land their executives in (digital) print. And eBooks will only get bigger in the next few years. A recent survey
of college students conducted by Versaware revealed that 62% of them preferred eBooks over conventional ones (or, as hipsters like us like to call them, "analog" books). (
Rosenberg, Versaware, 212/727-8577)