Subscription Content

Admit it. You secretly live for Heavy Medal.

January 29th, 2001 by

Ok, so your workload has made you old and gray. Have you gone platinum yet? PR NEWS wants to hear about your best flashback. No – not to your Iron Maiden and Quiet Riot days… Continued

JobTracker

January 29th, 2001 by

PR Manager/Director Responsible for managing all aspects of the public relations program including management of the PR agency’s, the press release process, editorial opportunities, media training. BS/BA in Journalism, PR, Comm., MBA preferred. 5+ years… Continued

-30-

January 29th, 2001 by

PR pundits love to wax optimistic about how far the industry has risen on the reputation scale, but the profession still seems to be reviled by scriptwriters in TV land. Case in point: last week’s… Continued

JobTracker

January 22nd, 2001 by

Public Relations — Account Managers – Boston, San Francisco, Austin Energetic, creative, experienced, knowledgeable, curious, tenacious and interesting. Does this describe you? If you’re all of the above with 6+ years of public relations experience… Continued

-30-

January 22nd, 2001 by

Seems Microsoft – which introduced its Ultimate TV at the Consumer Electronics Show earlier this month in Vegas – isn’t the only gadget manufacturer vying to reposition itself as a player in the home entertainment… Continued

Wireless PR

January 22nd, 2001 by

The wireless craze may leave us as quickly as Web TV, but that’s not to say the PR industry isn’t jumping on the bandwagon. Last week Vocus unveiled an application allowing publicists to manage media… Continued

Find your Dream (High-Paying) Job

January 22nd, 2001 by

Thanks to the Internet, the upper echelons of the PR industry may be less controlled by back-slapping old boys than they used to be. A site called 6figurejobs.com (if we have to explain the name… Continued

On Health

January 22nd, 2001 by

PR NEWS is pleased to welcome Nancy Turett as its new healthcare columnist. Turett is President & Global Director of Edelman Health. She can be reached at 212/704-8195 or nancy.turett@edelman.com. Her partner for this month’s… Continued

Battling Bias? Tackle it with a Top 10

January 22nd, 2001 by

The old saying that you can’t judge a book by its cover holds true for today’s pharmaceutical industry. The challenge for industry spokespeople is getting would-be critics to read further into the facts, instead of… Continued

Viral Marketing: PR Ain’t in the Name, But It’s in the Fundamentals

January 22nd, 2001 by

To mark Breast Cancer Awareness Day on October 24 of last year, the National Football League announced that it would donate $5 to the Susan G. Komen Breast Cancer Foundation every time someone visited its… Continued