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Launching a national sports franchise in an over-saturated entertainment market is one venture many seasoned PR counselors might dismiss as career suicide. The latest poster child for sports PR gone awry is the XFL, which… Continued

You don’t know crisis management until you’ve had to deal with Clinton administration animosity (Janet Reno in particular), a botched investigation of nuclear weapons scientist Wen Ho Lee and the arrest of one of your… Continued

Verizon, Reebok, and IBM.com communications execs reveal best practices at the Conference Board’s 2001 Corporate Communications Conference, May 22-23 at the Waldorf-Astoria in New York.

Getting bearish on your PR budget? The Medialink Group, a San Francisco-based PR agency, is offering a new program designed to teach companies how to lean more heavily on their internal PR resources – and… Continued

PR Newswire is enhancing its eWatch software to allow for more thorough Web monitoring of company mentions and misinformation. eWatch 4.0 gives clients continuous updates along with circulation measurement data. Jupiter Media Metrix is partnering… Continued

Hard to believe, but there are publishers out there still unafraid to launch a magazine with “dotcom” in the title. Music.com Magazine launched in April as a joint venture between Music.com and the Boca Raton-based… Continued

In National News: Leslie Kaufman, e-commerce reporter, The New York Times, will be on maternity leave until September. Interim contact: Connie Hays, business reporter, hays@nytimes.com. . . Richard Lezin Jones, national correspondent, leaves The Philadelphia… Continued

Yahoo! will bar press from covering its annual shareholder meeting. The decision, contrary to industry practice, comes on the heels of an 85% drop in the portal’s stock price last year and the first layoffs… Continued

The New York Times turns 150 this September. For the weekend of Sept. 14-16, select museums, theaters, restaurants and parks in cities nationwide will offer special events and reduced prices for Times readers. Also, a… Continued

Every successful PR career is strewn with lots of connections, present and past. But sometimes upstart PR pros don’t press the flesh like they should–and even write off former employers. “I’m constantly astounded by the… Continued