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Research is fast becoming an effective way to justify PR strategy in these belt-tightening times. The Institute for Public Relations has published a study, “Selling Public Relations Research Internally,” available at instituteforpr.com. The how-to guide… Continued

Webcasting may be more effective than you think, according to Andrew Carothers, PR director for Evoke Software and author of “The Publicity Book,” due out this month. Excerpts: Industry analyst firm Aberdeen Group investigated Hewlett… Continued

H&K clients will benefit from a new resource being offered to H&K employees. The firm is partnering with Media1st to enhance an employee development program, using an online interactive training system. H&K will offer employee… Continued

Creativity. Ambition. Diligence. Whether you’re in a ‘top ten’ firm, a flourishing boutique, or captain of your own ship (this year’s “15 to Watch” features all three PR types), it’s a good idea to emblazon… Continued

Internal relations pros shouldn’t lose a wink of sleep over economic conditions. A new working paper, “The Retention Dilemma,” from Hay Insight, finds that while economic downturns may slow attrition, it remains high, having soared… Continued

Computerworld is rolling out a new batch of online resources. The Framingham, Mass-based publisher is organizing its vast library of IT information into 14 IT Web-based topics, including ASPs, data management, and security. The new… Continued

According to a News Generation survey released at “Communications Strategies for Nonprofits & Associations,” a recent PR NEWS seminar, top radio networks do not automatically view nonprofits or associations as industry experts. About 70% of… Continued

NBC and Microsoft are striking up another Web-based partnership by rolling CNBC.com into MSN MoneyCentral.com. The new site will bring together 16 million monthly unique visitors seeking financial information and breaking news. Expected to launch… Continued

More than 150 PR practitioners gathered in downtown Washington earlier this month to attend PR NEWS’ “Communications Strategies for Nonprofits & Associations.” They participated in panels and interactive labs that amplified communications strategies used by… Continued

From classic movies to Court TV, Yahoo! is getting into the broadcast business. Broadcast.yahoo.com will feature interactive audio, video, and other multimedia from a potpourri of Web-streaming sites including ABCNews.com, Travelocity, and Accuweather. In other… Continued