PR Newswire is enhancing its eWatch software to allow for more thorough Web monitoring of company mentions and misinformation. eWatch 4.0 gives clients continuous updates
along with circulation measurement data. Jupiter Media Metrix is partnering with PR Newswire to provide readership information like unique visitors, average minutes spent on the
site and page view stats for numerous online publications.
(PR Newswire: Renu Aldrich, [email protected])