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The Bear Strikes Books

June 4th, 2001 by

The Boston Globe is combining its Focus and Books sections due to declining ad revenues. A message published in the May 20 issue stated that there would be some loss of content in both sections.… Continued

This Just In…

June 4th, 2001 by

Bill Novelli, associate executive director of public affairs, takes the reins at AARP as chief executive and executive director. Novelli replaces Horace Deets who is retiring, but who will remain on as a consultant until… Continued

Building an Effective Philanthropic Partnership

June 4th, 2001 by

Ed Weihenmayer has forged all kinds of relationships between corporations and causes, some that have made international news, even history. At Wall Street stalwart Solomon Brothers, he worked with New York City School summer programs… Continued

Pizza-Backed Reading Program Big With Little Ones

June 4th, 2001 by

Eunice Ellis and Shelley Morehead don’t do PR by the book, but the pair have nourished Pizza Hut’s Book It! program well enough for it to become the largest reading incentive program for kids in… Continued

Going on Gut

June 4th, 2001 by

About half of PR practitioners still “measure” their campaigns based on gut instinct and intuition, according to the 2001 Media Relations Reality Check, an Internet-based survey conducted by QuickSilver Interactive Group, Dallas. A total of… Continued

Interactive Insights

June 4th, 2001 by

As part of our ongoing examination of online communications, (and as a curtain-raiser to our upcoming Strategic Online Communications Seminar on June 15 in Boston) PR NEWS (PRN) speaks with Larry Moskowitz (LM), president and… Continued

Watch That Budget

June 4th, 2001 by

PR dollars flowing a little less freely these days? PR NEWS went trolling for cost-saving tips from the experts and reeled in the following suggestions (not to mention a few shamelessly transparent plugs): If you… Continued

Media Insight: "Talk of the Nation,"

June 4th, 2001 by

Radio 635 Massachusetts Ave. N.W. Washington, DC 20001 202/513-2000 http://www.npr.org/programs/totn As the most listened to program in NPR’s impressive talk lineup, “Talk of the Nation” is the stuff PR dreams are made of. The two-hour-long… Continued

Media Moves

June 4th, 2001 by

In National News: William Nolan, senior editor building/remodeling, retires after 20+ years with Better Homes & Gardens. Shawn Gilliam, technical and projects editor, replaces him. Gilliam: 1716 Locust Street, Des Moines, IA 50309-3023 … Fred… Continued

The Business of Golf

June 4th, 2001 by

The biggest business deals are finalized on the greens, right? Now two of the reigning titles in business and golf confirm this fact. Golf Digest and Business Week are buddying up to create a series… Continued