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Marketplace: Tools, Trends and Currency

May 28th, 2001 by

Use the following tip list of resources to pump new life into your PR operations. Could be especially useful if you, like many of your peers, are coping with fewer resources, both fiscal and human.… Continued

Network Engineering Explained

May 28th, 2001 by

Netronics , a spinoff magazine of Electronic Design, launches this month offering network engineers the latest information on the technology behind network design. Before pitching, bone up on your network design lingo. For example, the… Continued

On(line) Measurement

May 28th, 2001 by

Editor’s Note: Mike Spataro will conduct a “High-Tech 101” interactive lab at the PR NEWS Strategic Online Communications Seminar, June 15 in Boston. For the complete agenda, visit http://www.PRandMarketing.com. Online communication has many virtues, not… Continued

Inside the Executive Suite

May 28th, 2001 by

Ziff Davis isn’t the only one turning its focus to IT’s upper crust. IDG is launching Computerworld Executive Suite, an online community that IDG execs claim goes beyond content delivery. The site, designed to be… Continued

Trend Watch: Putting the Measurement in PR Awards

May 28th, 2001 by

TrendWatch is a bi-monthly column in which Delahaye Medialink consultants share industry trends, insights and observations in the spirit of fostering continued communications. This TrendWatch column on PR measurement and its role in the PR… Continued

Surf for Speakers

May 28th, 2001 by

You can bid on everything from laptops to lava lamps online, so why not professional speakers? Speakersdirect.com offers nearly 1,000 orators for event planners, PR pros, and company heads looking to fire up the troops… Continued

Unlocking the Key To Gen Y Brand Loyalties

May 28th, 2001 by

Consumer product brands that want to ensure loyal consumer behavior would be well advised to start early and pay attention to youth. A recent USA Today article claims that by age three, most children can… Continued

Elite IT

May 28th, 2001 by

Ziff Davis mailed its first issue of CIO Insight last week, offering senior level technology execs strategic advice on their IT and business information needs. The premiere issue, tailored to the cream of the IT… Continued

Integrated Marcom Campaigns Measure and Adjust for the Long Haul

May 28th, 2001 by

IThis week we offer two mini case studies that exemplify how cross-functional measurement tactics can be leveraged to yield long-term results. Case One: Chemical Manufacturer Forges Good Neighbor Policy Chemical giant Rohm and Hass conducts… Continued

Generation Girl

May 28th, 2001 by

Hachette Filipacchi joins with Generation Y media powerhouse Alloy.com to launch the companion Web site to its new title, ELLE Girl. Alloy, which generates astronomical traffic from teen girls, will assist in generating editorial content… Continued