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Last Tuesday marked the 20th anniversary of the Centers for Disease Control’s (CDC) first report about the AIDS virus, a discovery that would signal the beginning of one of the worst public health crises in… Continued

The latest edition of the PR Client Service Manual, a joint publication of the PRSA Counselors Academy and the Gable Group, touts a timely focus on managing in tumultuous times and using technology to improve… Continued

Corporate communications can make or break a merger or acquisition, according to a new study of over 250 corporations, conducted by de Jager & Co. last month. Results showed that when a corporation proactively communicates… Continued

“Ooops. We goofed. We’re sorry.” These words summarize a great many crisis communications strategies. Somewhere, someone makes an uninformed decision, it backfires and the media has a field day. What can an organization do but… Continued

In the latest installment of the continuing :CueCat saga, Gruner + Jahr will employ the technology in seven of its publications. By fall, readers of Family Circle, Rosie, YM, Parents, Child, Fitness and Homestyle magazines… Continued

For more than a decade, Baltimore, Md. has been portrayed as a symbol of urban decay – particularly on TV shows such as “Homicide” and “The Corner” — both use the locale as the backdrop… Continued

America Online debuts a new content area designed specifically for its Latino users in the U.S. The new area, run by AOL’s Latin America subsidiary, offers bilingual content and community and features original material from… Continued

135 West 50th Street New York, NY 10020-1393 212/522-1212 http://www.sikids.com Want access to some of today’s most powerful American consumers? Look no further than Sports Illustrated for Kids. It reaches one million tweens and teens,… Continued

Healthcare Business magazine is making a name change. Starting this month, the publication will be known as HealthLeaders, a more apt description of the pub’s mission, according to publishers. HealthLeaders offers insight for senior healthcare… Continued

In National News: Aaron Brown, anchor of the Saturday edition of ABC’s “World News Tonight,” will leave this summer to join CNN as an anchor of a new evening newscast. ABC: 212/456-4040; CNN: 404/827-1500 …… Continued