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Corporate Compensation

October 1st, 2001 by

Corporate communications VPs should expect to pull in close to $190,000 this year, according to the 2001 Corporate Marketing and Communications Compensation Survey. Conducted by William M. Mercer, a human resources consultancy, the survey includes… Continued

Validating AVE.

October 1st, 2001 by

Ad Value Equivalency have been dirty words in the measurement world in recent years. But a few PR pros are touting AVE as more credible than many may have previously thought. Execs from Surveillance Data… Continued

Media Training Tips the Scales for On-Air, In-Person Media Appearances

October 1st, 2001 by

Preparing for media interviews — regardless of the medium — can provide an excellent opportunity to communicate an important message to your key audiences. Understanding the subtleties of the various types of media interviews can… Continued

Media Campaign Helps Learning Center Turn a Page

October 1st, 2001 by

Skillful writing, some would lament, has become a lost art in the U.S., and national test scores would support the claim. According to a 1998 National Assessment of Educational Progress, only 25 percent of elementary… Continued

Media Insight: LOFT Magazine

October 1st, 2001 by

11354 SW 154th Terrace Miami, FL 33157 305/535-3125 http://www.LOFT69.com Looking to tap affluent, well-educated members of the Hispanic marketplace? Look no further. LOFT magazine, launched last month, targets sophisticated, highly-educated – and highly-paid – Hispanic… Continued

Media Moves

October 1st, 2001 by

National Jan Shepherd, senior assistant Living/Arts editor for The Boston Globe, leaves. No replacement has been named. Call the Living/Arts desk at 617/929-2000 … The Chicago Tribune promotes Vickie Walton-James from deputy Washington bureau chief… Continued

People Moves

September 24th, 2001 by

Corporate Moves AT&T Wireless names Adele Ambrose EVP of public and investor relations, a new role for the company. She was most recently AT&T’s VP of corporate media relations. Scripps Networks, which owns HGTV, Food… Continued

Bigger Isn’t Always Better for Beer Drinkers

September 24th, 2001 by

In early 2000, Upper Canada Brewing Company was in a slump. Founded in Toronto in 1984, the microbrewery had been a leader in Ontario’s craft brewing movement until its acquisition by regional brewer Sleemans in… Continued

Media Insight: DNR

September 24th, 2001 by

Fairchild Publications 7 West 34th St. New York, NY 10001 212/630-4833 http://www.dnrnews.com DNR, the B2B bible of the menswear business, is approaching its 110-year anniversary and looking rather dapper. The magazine went under the knife… Continued

HealthScout Makes a Move

September 24th, 2001 by

HealthScout News.com moves to 83 East Avenue, Suite 107, Norwalk, CT 06851. New phone number is 203/855-1400. For more information, contact the publication.