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Ad Value Equivalency have been dirty words in the measurement world in recent years. But a few PR pros are touting AVE as more credible than many may have previously thought. Execs from Surveillance Data… Continued

Preparing for media interviews — regardless of the medium — can provide an excellent opportunity to communicate an important message to your key audiences. Understanding the subtleties of the various types of media interviews can… Continued

Skillful writing, some would lament, has become a lost art in the U.S., and national test scores would support the claim. According to a 1998 National Assessment of Educational Progress, only 25 percent of elementary… Continued

11354 SW 154th Terrace Miami, FL 33157 305/535-3125 http://www.LOFT69.com Looking to tap affluent, well-educated members of the Hispanic marketplace? Look no further. LOFT magazine, launched last month, targets sophisticated, highly-educated – and highly-paid – Hispanic… Continued

National Jan Shepherd, senior assistant Living/Arts editor for The Boston Globe, leaves. No replacement has been named. Call the Living/Arts desk at 617/929-2000 … The Chicago Tribune promotes Vickie Walton-James from deputy Washington bureau chief… Continued

Annemarie Iverson joins Primedia as editor-in-chief of Seventeen and editorial director for the Teen Magazine Publishing Unit, including Teen Magazine, Bop, Tiger Beat, Teen Beat and 16. Iverson comes to Seventeen from YM, where she… Continued

Perhaps no industry is harder hit by the events of September 11 than the travel industry. Heightened airport security, massive financial losses and wary travelers are combining to create a grim outlook for hotels, airlines… Continued

Primedia Business Magazines and Media suspends publication of UPSTART due to weak advertising and other problems plaguing the publishing industry. The staff, including Nikki Rhodes and Ed Gubbins, join Telephony magazine. Rhodes becomes deputy managing… Continued

Imagine Media launches Xbox Magazine, the licensed magazine for Microsoft’s Xbox video game console system. The monthly publication will target 18- to 34-year-old males with information on how to “wring every last drop of fun… Continued

CNNfn and Money.com accomplish a planned merger to create CNNMoney.com. The site will cover business, financial and economic news, as well as personal finance and investing. The entire cable station is in the process of… Continued