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Ziff Davis launches “Mobilizing IT,” an editorial response to Sept. 11’s terrorism, designed to help companies plan for the protection of their technical infrastructure in the case of disaster. The initiative will make use of… Continued

It’s the end of an era for Mademoiselle readers – the pub, originally founded in 1935, is shutting down due to weak ad pages and slow sales. Editor-in-chief Mandi Norwood and Publisher Lori Burgess will… Continued

Dan Bartlett, deputy counselor to Bush Administration Counselor Karen Hughes, becomes White House communications director. Barlett will continue as Hughes’ deputy counselor, as well. Barie Carmichael, PR NEWS Advisory Board Member and chief communications officer… Continued

As time burnishes the shock of September 11 into a dull ache, media relations counselors are getting back to business, with holiday campaigns their next order of business. Many seasonal overtures are off to a… Continued

PR NEWS and PR Newswire present an interactive multimedia presentation: The PR Professional in Challenging Times: A Communications Blueprint for 2002 November 13, 2001, 2 p.m. – 3:30 p.m., EST Join Jack Bergen, president of… Continued

Coca-Cola defends its brand against a Web-based attack in a statement released last week. Spoof ads of Coke’s logo plastered on sacred Middle Eastern sites began circulating before Sept. 11, but given the current environment,… Continued

Most PR professionals consider strategic direction to be the most difficult part of their job, according to a new study from Workinpr.com, the PR recruiting and career site. The survey garnered feedback from more than… Continued

As the airline industry struggles to regain altitude, Southwest Airlines fares better than most — although the Dallas-based company and its 32,000 employees saw a 29% decrease in passenger revenues during September. PR NEWS asked… Continued

Preparing for media interviews — regardless of the medium — can provide an excellent opportunity to communicate an important message to your key audiences. Understanding the subtleties of the various types of media interviews can… Continued

Skillful writing, some would lament, has become a lost art in the U.S., and national test scores would support the claim. According to a 1998 National Assessment of Educational Progress, only 25 percent of elementary… Continued