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The Rise and Fall of CEO Outlooks

October 29th, 2001 by

CEOs of America’s fastest growing companies revealed two sharply different perspectives on future growth of their businesses before and after Sept. 11, according to a new survey from PricewaterhouseCoopers. “Trendsetter Barometer” shows that CEOs from… Continued

Instant Measurement: Just Add News

October 29th, 2001 by

Want to know what stakeholders think of your latest news – as you issue it? PR Newswire’s new Tbutton feature allows corporations to ask reporters and other viewers of press releases for their reaction as… Continued

Technically Speaking

October 29th, 2001 by

Catchpole Corporation, a speaker program management firm, launches a new service to help take the legwork out of speaker placements. Speakware Online, a Web-based service, offers PR pros in the high-tech market access to Catchpole’s… Continued

Get Your Business Back and Booming with Interactive PR

October 29th, 2001 by

As the dust cleared in Washington and New York, the Internet came through as the one mode of communication that held on. With this in mind, it may be the right time for companies to… Continued

Oh, The Places They’ll Go

October 22nd, 2001 by

The PRSSA Bateman Case Study competition has selected Contiki Holidays, the largest travel company targeting 18- to 35-year-olds, as the subject of its 2002 competition. PRSSA student teams will work with Contiki to create and… Continued

Branding Osama

October 22nd, 2001 by

Sixty-six-year-old Charlotte Beers is a legend in advertising circles. She has led three of America’s largest advertising agencies, but now she faces what is perhaps the greatest challenge of her career – branding Osama bin… Continued

BioPR

October 22nd, 2001 by

Since September 11 – and especially in the wake of the anthrax hysteria seizing the country – the healthcare community has been confronting the need for a very specific bioterrorism response plan. Nancy Glick, PR… Continued

In Crisis, It’s What You Do That Counts

October 22nd, 2001 by

Many of the assumptions held a month ago have vanished in the dust of the Pentagon and the World Trade Center. CEOs and network anchors have cried on prime time television and we empathized with… Continued

Soy Enters the Land of Milk and Money

October 22nd, 2001 by

In October 1999, the federal Food and Drug Administration (FDA) gave its blessing for soy products to be marketed as a “cholesterol-reducing food.” Suddenly, consumers who’d previously turned their noses up at tofu began to… Continued

Media Insight: Black Enterprise Magazine

October 22nd, 2001 by

130 Fifth Avenue New York, NY 10011 212/242-8000 212/886-9610 http://www.BlackEnterprise.com Published since 1970, Black Enterprise reaches over 400,000 subscribers each month, with a total readership of some 3.3 million African-American professionals nationwide. The pub enjoys… Continued