CEOs of America’s fastest growing companies revealed two sharply different perspectives on future growth of their businesses before and after Sept. 11, according to a new survey from PricewaterhouseCoopers. “Trendsetter Barometer” shows that CEOs from… Continued
Subscription Content
Instant Measurement: Just Add News
October 29th, 2001 by PRNEWSWant to know what stakeholders think of your latest news – as you issue it? PR Newswire’s new Tbutton feature allows corporations to ask reporters and other viewers of press releases for their reaction as… Continued
Technically Speaking
October 29th, 2001 by PRNEWSCatchpole Corporation, a speaker program management firm, launches a new service to help take the legwork out of speaker placements. Speakware Online, a Web-based service, offers PR pros in the high-tech market access to Catchpole’s… Continued
Get Your Business Back and Booming with Interactive PR
October 29th, 2001 by PRNEWSAs the dust cleared in Washington and New York, the Internet came through as the one mode of communication that held on. With this in mind, it may be the right time for companies to… Continued
Oh, The Places They’ll Go
October 22nd, 2001 by PRNEWSThe PRSSA Bateman Case Study competition has selected Contiki Holidays, the largest travel company targeting 18- to 35-year-olds, as the subject of its 2002 competition. PRSSA student teams will work with Contiki to create and… Continued
Branding Osama
October 22nd, 2001 by PRNEWSSixty-six-year-old Charlotte Beers is a legend in advertising circles. She has led three of America’s largest advertising agencies, but now she faces what is perhaps the greatest challenge of her career – branding Osama bin… Continued
In Crisis, It’s What You Do That Counts
October 22nd, 2001 by PRNEWSMany of the assumptions held a month ago have vanished in the dust of the Pentagon and the World Trade Center. CEOs and network anchors have cried on prime time television and we empathized with… Continued
Soy Enters the Land of Milk and Money
October 22nd, 2001 by PRNEWSIn October 1999, the federal Food and Drug Administration (FDA) gave its blessing for soy products to be marketed as a “cholesterol-reducing food.” Suddenly, consumers who’d previously turned their noses up at tofu began to… Continued
Media Insight: Black Enterprise Magazine
October 22nd, 2001 by PRNEWS130 Fifth Avenue New York, NY 10011 212/242-8000 212/886-9610 http://www.BlackEnterprise.com Published since 1970, Black Enterprise reaches over 400,000 subscribers each month, with a total readership of some 3.3 million African-American professionals nationwide. The pub enjoys… Continued