Ad agency Cramer-Krasselt opens an autonomous PR division, CKPR, with 85 staffers in four cities (Chicago, Milwaukee, Orlando and Phoenix). CKPR will be looking at acquisitions in Washington, DC and New York. Hill and Knowlton… Continued
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PRSA Explores the Power of PR
October 22nd, 2001 by PRNEWSWhen Sherry Treco-Jones, strategic consultant and partner of Agency I.D. in Decatur, Ga., and Tom Vitelli, senior director at Intermountain Health Care, Salt Lake City, started planning this year’s international conference for the Public Relations… Continued
Eye on PRN
October 22nd, 2001 by PRNEWSPR NEWS and PR Newswire present an interactive Webinar The PR Professional in Challenging Times: A Communications Blueprint for 2002 November 13, 2001 2 p.m. – 3:30 p.m., EST Join Jack Bergen, president of the… Continued
Oh, The Places They’ll Go
October 22nd, 2001 by PRNEWSThe PRSSA Bateman Case Study competition has selected Contiki Holidays, the largest travel company targeting 18- to 35-year-olds, as the subject of its 2002 competition. PRSSA student teams will work with Contiki to create and… Continued
Branding Osama
October 22nd, 2001 by PRNEWSSixty-six-year-old Charlotte Beers is a legend in advertising circles. She has led three of America’s largest advertising agencies, but now she faces what is perhaps the greatest challenge of her career – branding Osama bin… Continued
In Crisis, It’s What You Do That Counts
October 22nd, 2001 by PRNEWSMany of the assumptions held a month ago have vanished in the dust of the Pentagon and the World Trade Center. CEOs and network anchors have cried on prime time television and we empathized with… Continued
Soy Enters the Land of Milk and Money
October 22nd, 2001 by PRNEWSIn October 1999, the federal Food and Drug Administration (FDA) gave its blessing for soy products to be marketed as a “cholesterol-reducing food.” Suddenly, consumers who’d previously turned their noses up at tofu began to… Continued
Media Insight: Black Enterprise Magazine
October 22nd, 2001 by PRNEWS130 Fifth Avenue New York, NY 10011 212/242-8000 212/886-9610 http://www.BlackEnterprise.com Published since 1970, Black Enterprise reaches over 400,000 subscribers each month, with a total readership of some 3.3 million African-American professionals nationwide. The pub enjoys… Continued
Media Moves
October 22nd, 2001 by PRNEWSNational News Leslie Gornstein, business reporter, leaves the Associated Press. Until a replacement is hired, Gary Gentile, business reporter, assumes her coverage of biotechnology, global trade, the video game industry, Internet companies, the aerospace industry… Continued