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This Just In…

October 22nd, 2001 by

Ad agency Cramer-Krasselt opens an autonomous PR division, CKPR, with 85 staffers in four cities (Chicago, Milwaukee, Orlando and Phoenix). CKPR will be looking at acquisitions in Washington, DC and New York. Hill and Knowlton… Continued

PRSA Explores the Power of PR

October 22nd, 2001 by

When Sherry Treco-Jones, strategic consultant and partner of Agency I.D. in Decatur, Ga., and Tom Vitelli, senior director at Intermountain Health Care, Salt Lake City, started planning this year’s international conference for the Public Relations… Continued

Eye on PRN

October 22nd, 2001 by

PR NEWS and PR Newswire present an interactive Webinar The PR Professional in Challenging Times: A Communications Blueprint for 2002 November 13, 2001 2 p.m. – 3:30 p.m., EST Join Jack Bergen, president of the… Continued

Oh, The Places They’ll Go

October 22nd, 2001 by

The PRSSA Bateman Case Study competition has selected Contiki Holidays, the largest travel company targeting 18- to 35-year-olds, as the subject of its 2002 competition. PRSSA student teams will work with Contiki to create and… Continued

Branding Osama

October 22nd, 2001 by

Sixty-six-year-old Charlotte Beers is a legend in advertising circles. She has led three of America’s largest advertising agencies, but now she faces what is perhaps the greatest challenge of her career – branding Osama bin… Continued

BioPR

October 22nd, 2001 by

Since September 11 – and especially in the wake of the anthrax hysteria seizing the country – the healthcare community has been confronting the need for a very specific bioterrorism response plan. Nancy Glick, PR… Continued

In Crisis, It’s What You Do That Counts

October 22nd, 2001 by

Many of the assumptions held a month ago have vanished in the dust of the Pentagon and the World Trade Center. CEOs and network anchors have cried on prime time television and we empathized with… Continued

Soy Enters the Land of Milk and Money

October 22nd, 2001 by

In October 1999, the federal Food and Drug Administration (FDA) gave its blessing for soy products to be marketed as a “cholesterol-reducing food.” Suddenly, consumers who’d previously turned their noses up at tofu began to… Continued

Media Insight: Black Enterprise Magazine

October 22nd, 2001 by

130 Fifth Avenue New York, NY 10011 212/242-8000 212/886-9610 http://www.BlackEnterprise.com Published since 1970, Black Enterprise reaches over 400,000 subscribers each month, with a total readership of some 3.3 million African-American professionals nationwide. The pub enjoys… Continued

Media Moves

October 22nd, 2001 by

National News Leslie Gornstein, business reporter, leaves the Associated Press. Until a replacement is hired, Gary Gentile, business reporter, assumes her coverage of biotechnology, global trade, the video game industry, Internet companies, the aerospace industry… Continued