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BioPR

October 22nd, 2001 by

Since September 11 – and especially in the wake of the anthrax hysteria seizing the country – the healthcare community has been confronting the need for a very specific bioterrorism response plan. Nancy Glick, PR… Continued

In Crisis, It’s What You Do That Counts

October 22nd, 2001 by

Many of the assumptions held a month ago have vanished in the dust of the Pentagon and the World Trade Center. CEOs and network anchors have cried on prime time television and we empathized with… Continued

Kudos to the Council

October 15th, 2001 by

The Public Affairs Council’s board of directors selects Ann Richardson Berkey, VP of public affairs at McKesson Corp., San Francisco, as its new Council chair. Susan K. Neely, SVP of communications at the Association of… Continued

Branding Basics

October 15th, 2001 by

Ninety-six percent of CEOs, presidents and senior execs at some of the world’s largest firms have finally grasped that building brand is key to business. According to a new survey from Patrick Marketing Group, 53%… Continued

Crisis in the Wired World

October 15th, 2001 by

How a society collects news and information in a time of crisis can be a telling sign of its techno-literacy. PR NEWS asked Don Middleberg, chairman of Middleberg Euro RSCG and author of the book… Continued

Preparing For War

October 15th, 2001 by

President Bush has declared war on terrorists. Thousands of reserve troops are being called to active duty. This means it’s time for your company to sort out its policies and procedures involving employees called for… Continued

PR for Toy Company Doesn’t Play Around

October 15th, 2001 by

In 1999, David Yang, a Russian physicist and inventor, came up with a quirky new twist on a wireless personal communicator that he envisioned as a product for young adults, with personal messaging and gaming… Continued

Attacks Stoke Interest in Web News

October 15th, 2001 by

The Web may not have won the media contest in the immediate aftermath of the Sept. 11 attacks but it’s making strides, according to a Harris Interactive survey of 4,610 adult Web users. Response indicates… Continued

Media Insight: "CNNmoney Morning"

October 15th, 2001 by

CNNfn 5 Penn Plaza, 20th Floor New York, NY 10001 212/714-7800 http://money.cnn.com While their fellow Americans are just tuning in to “Today” and “Good Morning, America,” approximately 150,000 savvy business watchers are already an hour… Continued

IT in Storage

October 15th, 2001 by

You can never get enough storage. That’s the premise on which TechTarget, a media company offering products for IT execs, bases its latest offering, Storage. The monthly magazine will provide in-depth analysis on managing, storing,… Continued