A PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they… Continued
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Harvard Every Month
November 5th, 2001 by PRNEWSThe Harvard Business Review is taking an unusual route in response to the dwindling ad market. While other pubs are shuttering, HBR is raising its frequency from 10 times a year to a monthly publishing… Continued
It’s Good to be King
November 5th, 2001 by PRNEWSHarris Publications will launch King, a new quarterly pub targeted at “urban-minded” men late this month. Coverage will include the standard men’s mag fare: women, automobiles, interviews with rappers and sports figures. (Harris Publications: 212/807-7100)
‘nContrast’ with ‘ET.’
October 29th, 2001 by PRNEWSA new urban entertainment newsmagazine is pitting itself against old standby “Entertainment Tonight.” “nContrast” offers what producers call “edgier content on urban entertainment and pop culture.” To pitch story ideas, contact: The DuVernay Agency, ATTN:… Continued
More Americans Get News from the ‘Net
October 29th, 2001 by PRNEWSMore Americans are surfing for their news than ever before, according to an ABC News poll of 1,023 adults released this month. Nearly half of Americans – approximately 22 million individuals – get news from… Continued
Atlanta Papers Join Forces
October 29th, 2001 by PRNEWSStarting November 5, the Atlanta Journal and the Atlanta Constitution will publish under the combined name Atlanta Journal-Constitution seven days a week, rather than only on weekends. Distribution will move to a morning-only schedule over… Continued
A New Take on the Old College Try
October 29th, 2001 by PRNEWSThe Wall Street Journal launches CollegeJournal.com, offering news, information and resources for college students and recent graduates unlucky enough to be making their professional debut in a less-than-flourishing job market. Resources include job listings, salary… Continued
Patriotic Programming
October 29th, 2001 by PRNEWSABC launches newsmagazine “America 24/7,” focusing on life in America after the Sept. 11 attacks. The show premieres Nov. 2 at 8 p.m. with coverage of personal tales of the tragedy. ABC has not yet… Continued
Interactive PR Takes its Place In Integrated Communications Toolkit
October 29th, 2001 by PRNEWSInteractive PR has taken on a new importance in recent weeks as email, Web sites and other interactive media have kept businesses nationwide communicating – even when phone lines and transit systems go down. PR… Continued
Interactive Essential to PR Education
October 29th, 2001 by PRNEWSThe study of public relations, for years considered a “bastardized” form of journalism, has changed dramatically in the past five years. As a result, today’s undergraduates and graduates are being fed a richer – and… Continued