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Scan the latest press releases from retail America and you’ll see Thanksgiving language looming large, with hints of Christmas already in the air. Fact is, you’d hardly know there was a war on. Most of… Continued

Ackermann PR, a growing Top 100 firm with proven 20-year track record, seeks mold-breakers, dare-takers and client-focused team players. PR professionals with 10+ years experience managing clients, staff and multifaceted communications programs. Excellent business development… Continued

After reading the headline, you’re probably asking, “What is Six Sigma and how can it help me?” In brief, Six Sigma is a measurement system and management philosophy, developed originally by Motorola, which has spread… Continued

Second chances don’t come easy in high-tech circles. Exabyte, a supplier of tape storage devices and network storage solutions, enjoyed a heyday after its first product introduction and subsequent IPO in 1989. But as the… Continued

It’s easy to get lost in the crowd in the Big Apple, but Best Buy made sure that didn’t happen when it opened 11 new stores in New York and New Jersey in September 2000.… Continued

The PRSA has teamed with the American Red Cross to recruit and train PR and public affairs pros to support communications initiatives during local and national disasters. The partnership, dubbed “The Power of Two,” will… Continued

When the Orange County Water District (OCWD) discovered a newly regulated and potentially carcinogenic substance in two of its drinking water wells in May of 2000, its PR staff immediately had visions of an Erin… Continued

The year ahead may well be one of the toughest in recent memory for the nation — and for PR pros in particular. Communications execs will be challenged to boost the confidence of stakeholders -… Continued

Boy Scouts of America is a venerable institution with a history among many American families. But scouting was definitely not a tradition among one important and growing group. The organization was experiencing real difficulty reaching… Continued

Boston Business Forward will cease publication following the October/November issue. The four-month-old pub launched in July and has seen damaging business conditions and a steep decline in advertising in its short lifespan. Publishers hope to… Continued