Consumers’ confidence in the credibility of online news is growing, says a survey from The Online News Association. The association unveiled the findings of its Digital Journalism Credibility Project at an annual conference last month.… Continued
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Locking Up Airport Security Industry
November 12th, 2001 by PRNEWSPBI Media, LLC (PR NEWS parent company) relaunches World Airport Week as Airport Security Report. The timely new pub will target airport managers; security professionals; safety directors; equipment manufacturers; airport service vendors and suppliers; local,… Continued
More Dotcom Doldrums
November 12th, 2001 by PRNEWSAnother darling of the technology publishing world bites the dust as Ziff Davis folds Interactive Week into eWEEK magazine. The move increases circ for eWEEK by 10 percent and allows ZD to continue producing Interactive… Continued
Media Relations: Messiest Apartment Contest Is A Tidy Victory for PR
November 5th, 2001 by PRNEWSIn 2000, the online apartment guide market was becoming saturated with new players. Apartments.com, the number two player, was looking to distinguish itself, especially among college students -heavy Internet users who are making the transition… Continued
Marcom: Canadian ‘Rant’ Builds Patriotic Fervor … For Beer
November 5th, 2001 by PRNEWSBetween 1998 and 2000, Molson’s flagship brand was flagging in Canada. Molson Canada was seen as a conservative company without a strong emotional connection to consumers. The brewery looked to 2000 as the year to… Continued
Internal Communications: Centura Employees Laugh All the Way to the Bank
November 5th, 2001 by PRNEWSBy 1999, fraud losses at Centura Bank were becoming less a pesky problem than a serious dilemma. The bank’s losses had reached a record high of $1.3 million due to the cutting edge technology available… Continued
Interactive Pr: GlobeXplorer Beats the Dotcom Blues
November 5th, 2001 by PRNEWSLaunching a new online product on two continents is no small endeavor – particularly if you’re seeking to stake a claim in an emerging market without any prior branding, proven credibility, history or customer base.… Continued
Financial/Investor relations: Exabyte Makes Mammoth Impression on Wall Street
November 5th, 2001 by PRNEWSSecond chances don’t come easy in high-tech circles. Exabyte, a supplier of tape storage devices and network storage solutions, enjoyed a heyday after its first product introduction and subsequent IPO in 1989. But as the… Continued
Event Promotion: Best Buy’s Big Apple Debut
November 5th, 2001 by PRNEWSIt’s easy to get lost in the crowd in the Big Apple, but Best Buy made sure that didn’t happen when it opened 11 new stores in New York and New Jersey in September 2000.… Continued
PRSA And Red Cross Join Forces
November 5th, 2001 by PRNEWSThe PRSA has teamed with the American Red Cross to recruit and train PR and public affairs pros to support communications initiatives during local and national disasters. The partnership, dubbed “The Power of Two,” will… Continued