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After reading the headline, you’re probably asking, “What is Six Sigma and how can it help me?” In brief, Six Sigma is a measurement system and management philosophy, developed originally by Motorola, which has spread… Continued

International Total Services, the second-largest airport security firm in the country, got the ultimate lesson in crisis management this September. On the very day the Cleveland-based firm had planned to file for Chapter 11 bankruptcy… Continued

Savvy PR professionals have for years advocated an integrated communications model. But until recently, most companies maintained a segregated model that could lead to inconsistent messaging and missed opportunities. The events of Sept. 11 and… Continued

Boston Business Forward will cease publication following the October/November issue. The four-month-old pub launched in July and has seen damaging business conditions and a steep decline in advertising in its short lifespan. Publishers hope to… Continued

GlobalFluency, a network of 35 independent technology PR firms, debuts its new Web site with information on technology markets worldwide. The new site also provides links and resources to international business information, media organizations, technology… Continued

Everyone’s favorite domestic diva may be planning another magazine launch. Martha Stewart reportedly is considering launching a pub aimed at families who travel. While the current national and economic situation suggests a less-than-favorable environment for… Continued

A PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they… Continued

The Harvard Business Review is taking an unusual route in response to the dwindling ad market. While other pubs are shuttering, HBR is raising its frequency from 10 times a year to a monthly publishing… Continued

Harris Publications will launch King, a new quarterly pub targeted at “urban-minded” men late this month. Coverage will include the standard men’s mag fare: women, automobiles, interviews with rappers and sports figures. (Harris Publications: 212/807-7100)

Prevention magazine and iVillage are partnering on a new online health and wellness resource for women. The Prevention Center at iVillageHealth. com includes nutrition news, health articles, message boards and quizzes. Pitch Prevention editors with… Continued