Subscription Content

When the Orange County Water District (OCWD) discovered a newly regulated and potentially carcinogenic substance in two of its drinking water wells in May of 2000, its PR staff immediately had visions of an Erin… Continued

The year ahead may well be one of the toughest in recent memory for the nation — and for PR pros in particular. Communications execs will be challenged to boost the confidence of stakeholders -… Continued

Boy Scouts of America is a venerable institution with a history among many American families. But scouting was definitely not a tradition among one important and growing group. The organization was experiencing real difficulty reaching… Continued

Boston Business Forward will cease publication following the October/November issue. The four-month-old pub launched in July and has seen damaging business conditions and a steep decline in advertising in its short lifespan. Publishers hope to… Continued

GlobalFluency, a network of 35 independent technology PR firms, debuts its new Web site with information on technology markets worldwide. The new site also provides links and resources to international business information, media organizations, technology… Continued

Everyone’s favorite domestic diva may be planning another magazine launch. Martha Stewart reportedly is considering launching a pub aimed at families who travel. While the current national and economic situation suggests a less-than-favorable environment for… Continued

A PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they… Continued

The Harvard Business Review is taking an unusual route in response to the dwindling ad market. While other pubs are shuttering, HBR is raising its frequency from 10 times a year to a monthly publishing… Continued

Harris Publications will launch King, a new quarterly pub targeted at “urban-minded” men late this month. Coverage will include the standard men’s mag fare: women, automobiles, interviews with rappers and sports figures. (Harris Publications: 212/807-7100)

Prevention magazine and iVillage are partnering on a new online health and wellness resource for women. The Prevention Center at iVillageHealth. com includes nutrition news, health articles, message boards and quizzes. Pitch Prevention editors with… Continued