Is your corporate Web site communicating to consumers as it should? According to a new study from Burson-Marsteller and RoperASW, e-fluentials use company sites more than
any other online tool to make decisions about companies and products. E-fluentials are a group of 11 million influential consumers who reach about 155 million others by word-of-
mouth.
A strong PR program is the best solution to creating demand for a technology brand in a tight economy, according to the 2001 Bruised and Battered Brands Poll. PR beat CRM
and advertising. The poll, which includes responses from more than 600 marcom execs, was conducted by Liquid Agency, The Sausalito Group and GlobalFluency, among other
partners.
APCO Worldwide and the GCI Group, sister companies in the Grey Global Group, are combining their resources in Asia. Richard Burn, managing director of APCO Asia, will
assume responsibility for the combined firm.
Happy Holidays from the staff of PR NEWS! We wish you peace and prosperity during the holiday season and in 2002. In observance of the holidays, PR NEWS will not publish
on Dec. 24. Watch for our return Dec. 31!
