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Imagine this PR nightmare. Just as the anthrax scare hits the U.S. postal system, your company has printed and ready to drop a direct mail campaign specifically designed to pique the recipients’ curiosity: unmarked, hand-addressed… Continued

Hype Hurts. Financial losses and stock price depreciation were the top causes for technology brand erosion this year, but the level of industry “hype” came in a close third, according to the 2001 Bruised and… Continued

Bruce Jeffries-Fox, EVP with InsightFarm, offers PR NEWS readers an exclusive look at specific, practical ways to increase effectiveness in measuring communications campaigns. Bjeffriesfox@insightfarm.com. Increasingly, PR people are being asked to demonstrate their effectiveness. A… Continued

Sabrina Horn, president of The Horn Group, offers PR NEWS readers exclusive advice on how to drive sales with PR — and simultaneously drive PR’s value to your organization. A tough sales environment just got… Continued

Corporate Moves Holland America appoints Rose Abello VP public relations. Abello most recently served the Aspen Skiing Company as director of communications. Shangri-La Hotels and Resorts appoints Lori Lincoln director of public relations for North… Continued

A coffee table book on the history of farm equipment sounds more like a bad holiday gift than a brilliant corporate communications tool. But Genuine Value, the story of John Deere, became just that for… Continued

375 Lexington Ave New York, NY 10017 Phone: 212/499-2000 Fax: 212/499-1987 http://www.familycircle.com It’s the same Family Circle readers have known and loved for 70 years, but the woman who reads it is busier than she… Continued

National News: Janet Sheen joins Details as literary editor. Mail press materials to 7 West 34th Street, 3rd Floor, New York, NY 10001. Phone 212/630-3808 … Jessica Saslow, associate beauty director for Marie Claire, will… Continued

Getting news coverage for non-news-related items was next to impossible this fall. The news hole has grown since the immediate aftermath of Sept. 11, but scoring ink for a story on massage therapy still seems… Continued

Fine Print. This past summer, we told you about the new cable network set to launch in 2002. Fine Living, the newest member of the Scripps Network, will debut in February, along with a print… Continued