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Monarch Services launches ADAM, a new lifestyle magazine for men ages 24 to 34 offering an alternative to the “six pack abs, beer and babes” model behind most men’s mags. The book covers news and… Continued

After a disappointing year, business executives evidently need their playtime. Smart Business follows Business Forward’s lead (PRN, Jan. 7) with a new section devoted to consumer gadgets launching in the March 2002 issue. The feature… Continued

Kathy Cripps becomes the new president of the Council of PR Firms, replacing Jack Bergen, who left to head up marketing for Siemens (PRN, Dec. 10, 2001). Cripps was executive managing director and U.S. director… Continued

A key function of corporate PR has always been driving sales. But a weak economy, slashed advertising budgets and streamlined staffing models are drawing new attention to the communications department’s contributions to the bottom line.… Continued

Amgen Corp., the world’s largest biotechnology firm, made big news last month when it announced a deal to acquire Immunex, another biotech leader with a portfolio of cutting edge pharmaceuticals, for $16 billion in cash… Continued

We recently received an anonymous query from an agency exec who believes his clients and others in the industry have begun indiscriminately transposing two very distinct promotional terms: “I get a lot of questions regarding… Continued

David Turnbull assumes the post of National Chair, Canada, for the International Public Relations Association. Turnbull, professor and head of Seneca College’s Corporate Communication Program for the past 11 years, began his two-year post on… Continued

The U.S. Army Recruiting Command turns to two minority-owned firms to help promote its “Army of One” campaign to more diverse audiences. The Caraway Group and Walls Communications in Washington, DC, join Manning, Selvage &… Continued

Two-thirds of PR practitioners believe online technologies have strengthened their relationships with journalists, but more than half agree that email does nothing to enhance interpersonal skills. These mixed results come from a new study from… Continued

Last week, an agency account executive called with the following request: “We have a client who needs media training this week, and while you’re at it, we’d like you to do some speaker training. And… Continued