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In our January 14 case study, we reported on the launch of Dean Foods’ Dips-for-One. The American Dietetic Association would like to clarify that it did not conduct research with Dome Communi-cations and adds that… Continued

The American Association of Clinical Endocrinologists and the Washington, D.C. office of Ketchum Public Relations discovered the value of unique messages for unique groups last month when they targeted African Americans, Latinos and other ethnic… Continued

Non-government organizations are gaining the same credibility corporate America and the U.S. government have always enjoyed, according to Edelman’s second annual survey of U.S. and European Opinion Leaders. The survey of “opinion leaders,” defined as… Continued

740 North Rush Street 4th Floor Chicago, IL 60611 312/649-5350 http://www.modernphysician.com The editors of Modern Physician are serious about the business of medicine. They have to be with a circulation of around 32,500 doctors (and… Continued

The Boston Globe pumps up its Business section with several changes including: Economic Life, a new column on Tuesdays and Sundays covering local, regional and national business. Business Brief, with global, national and regional items.… Continued

Penton Media is delivering the home of the future in its new Connected Home Magazine, set to debut in April. The magazine (along with the http://www.connectedhomemag.com and a weekly email newsletter) will offer resources for… Continued

McGraw Hill’s Aviation Week recently launched Aviation Week’s Homeland Security & Defense, a print-, email- and Web-based newsletter covering news and analysis of homeland defense. Coverage areas will include federal, state and local government organization;… Continued

Don’t call YM with pitches based on the d-word anymore. Dieting has become taboo at the teen-targeted pub, whose readers will now be seeing a lot more plus-size models and a lot less information on… Continued

Delahaye Medialink promotes Mark Weiner, EVP, to chief executive. Weiner replaces Katharine Delahaye Paine, who is leaving the company (PRN, Jan. 14). Weiner will continue to run the day-to-day operations of the research group. PRSA… Continued

Today’s thuggish business climate, streamlined staffs and increased emphasis on bottom-line accountability make the need for PR measurement obvious. Issues such as cost, the ongoing and inadequate practice of only counting publicity hits, and a… Continued